Sales promotion is a set of marketing technologies aimed to stimulate the demand in particular products and increase brand awareness. Limited in time, it creates a feeling of time-sensitiveness, generates new leads, and keeps existing customers engaged. Sales promotion is one of the core elements of the promotion mix. To build long-lasting relationships with users, you need to find out the types of sales that work with your target audience. At the same time, you should provide customers with value that’s relative to your field of expertise. Although the main goal of sales promotion is to increase demand in a particular product, you can reach several important goals. Understanding them will help you create an effective promotion strategy. There are several types of sales promotions that will help you reach your objectives.
There is a variety of ways to run a successful sales promotion, but let’s focus on some most frequently used ones, using a cup of coffee as an example.
In this section, you'll see some popular techniques as well as less used methods that will help you increase sales without much effort.
Now that you know a bunch of effective sales promotion techniques, choose the most profitable methods for your business, and try SendPulse to run an effective campaign via email, SMS, or Facebook.
It is one of the most efficient digital marketing channels, with the ROI up to 4000%. Marketers use sales promotion for lead nurturing, reactivation, promotion, etc. To succeed, marketers combine sales with educating materials. In this sales email, Grammarly offers users a chance to upgrade to a premium plan and shows the multiple benefits and suggests taking advantage of the 40% discount limited it time. Email is also an effective platform for holding giveaways. You can create a giveaway campaign on specialized resources like Rafflecopter, and keep users engaged with giveaway emails along the way. The example below shows how the Apple Music Festival encourages people to participate, using the names of famous artists who are going to perform there. Facebook marketingFacebook is one of the most powerful advertising platforms due to its global coverage and detailed targeting options. Facebook marketing allows using various types of ads to fit any demand and budget. Here’s an example of a carousel ad with a 10% discount by iHerb. SMS marketingThis channel is excellent for instant updates and flash sales. It works out well for local businesses. The example below shows how sales promotion in SMS marketing can create a sense of urgency, stimulating people to visit a restaurant for lunch.
Watch this video to find out how to increase sales quickly and promote your products at the right place at the right time. References
Last Updated: 16.02.2022 Rate this article about "Sales Promotion" |