The top digital media device being used to disseminate information today is podcasts.

Digital media are forms of communication that can be stored and communicated via computers. They are packaged into ‘digital format’ (i.e. 1’s and 0’s) to be communicated, usually via the internet.

Examples of digital media include:

• Digital photographs
• Digital books (ebooks)
• Websites and Blogs
• Social Media (Facebook, Twitter)
• Mobile Phone Apps
• Virtual Reality Glasses
• Immersive Art
• Holograms

All 19 Examples of Digital Media

1. eBooks

eBooks are books that can be played on personal devices such as phones, laptops and ebook readers (such as the Amazon Kindle).

2. Moble Apps

Mobile apps are software applications installed on mobile phones to help you with your day to day life, such as to help you navigate around a city, remind you to drink water, or present you with news updates.

3. MP4 Audio (lossy and lossless)

Digital audio can be packaged in many different formats, but MP4 is one of the most common. Sound is captured by a computer and digitized, allowing speakers to reproduce it at will. Audio can be compressed so it’s lossy (meaning the compression decreases audio quality) or lossless, which usually requires greater memory on a device.

4. Websites and Blogs

Blogging and building websites was one of the first ways the internet was used to revolutionize media production and consumption. We consider the ability to create your own blogs and disseminate your own information to the world to be one of the greatest advantages of new media.

5. Digital Photos

Once, photos were produced manually using film. Today, most cameras are digital, meaning image data is stored in 1s and 0s in a computer, ready to be reproduced on screen or printed using imaging software on a computer or device.

6. Holograms

Holograms can create 3D images using beams of light. Holography involves capturing a scene’s inference pattern, which allows you to record the field of depth in data. Then, using laser beams, the original scene can be reproduced in full 3D. This is fledgling technology, and we’re not at Star Wars quality in holography quite yet.

7. Social Media (Facebook, Twitter, Instagram, etc.)

Social media are forms of digital media intended to help people communicate through the use of software. Key social media include the old ‘My Space’ and Facebook as well as newer platforms including Twitter, Instagram and Tik Tok.

8. Online Display Advertising

Companies have found new ways to advertise to potential audiences in the digital era. Now, many companies use online display advertising which has the great benefit of being able to create targeted advertising. Advertisers can track people around the internet and re-advertise to them all around the web with products they know you want!

9. Video Sharing Software

The undisputed king of video sharing software is, of course, YouTube. YouTube allows people to make recordings on their video cameras and phones and upload them on the internet for everyone to watch. This has allowed people to become their own video producers, and created countless hours of free entertainment online.

10. Video Streaming Software

Video streaming is different from traditional video sharing because you can stream data live to people around the web. Users don’t have to download the whole video before watching it, but can watch snippets of a video that’s been (or in the process of being) uploaded to a streaming platform.

11. Virtual Reality

Virtual reality is most commonly googles that you wear and can explore a three dimensional virtual environment by looking around with the goggles on. These can be used in medical training, flight training, and gaming. You can also wear gloves that help you engage with the virtual environment.

12. Augmented Reality

Augmented reality is different to virtual reality because you use goggles (or other devices) to help give you information about the real reality around you. For example, people can use goggles that have a compass in the top corner to show you which direction you’re walking in.

13. Wearable Technologies

We’ve referred to a few wearable technologies above. They’re technologies that we place on our body to help us perform better or give us feedback on our bodies. Examples include smart watches, virtual reality glasses, augmented reality glasses, digital heart rate monitors and even our smartphones.

14. Educational Video Games

Digital media has led to the gamification of learning. Today, we use video games to learn math, English, geography and all sorts of other skills. Good educational video games provide positive feedback for getting correct answers, and implement spaced repetition of things you got wrong so you get re-exposed to them throughout the games to help you learn.

15. Online Forums and Wikis

Online forums such as Reddit and Quora provide a public space for people to post questions and share expertise. They leverage the power of the internet ‘hive mind’ to help one another develop more knowledge or discuss topics of interest to niche communities.

16. Podcasts

Podcasts hit the market in 2004-2005 after the emergence of streaming and RSS feeds. This allowed people to create their own form of 21st Century radio shows and push them to fans around the world as soon as they were made available. While first initiated by comedians, there are now podcasts on any niche idea you can imagine.

17. Webinars

Webinars are live seminars hosted over the internet. They’re used for professional development sessions, education and training, and online school. Usually a webinar allows text chat during a presentation, screen sharing, and having multiple presenters at once.

18. Vlogs

A vlog is a personal diary that is filmed on video (video-blog) and shared with friends, family or the public. They are widespread on online video platforms such as YouTube. One of the most famous vlogs is the “vlog brothers” who have been vlogging on YouTube for over a decade.

19. RSS Feeds

RSS feeds are (Really Simple Syndication) are software that allow people to access updates from their favorite websites, podcasts and other media upon release. When something new is released from a publisher, it is pushed to the consumer’s device immediately. They allow people to aggregate news and information in an up-to-date way, and consume them at their own pace.

Related Article: 13 Examples of New Media

What are Careers in Digital Media?

Digital media jobs are growing rapidly as the world continually digitizes. The vast majority of these jobs sit within media, communications and advertising sections of organizations. Digital media managers create and distribute advertising materials about companies through digital media means. This includes a great deal of social media marketing.

Other digital media jobs involve creating digital media for educational purposes. Examples include careers in curriculum design and development for training on the job and in universities.

Conclusion

Digital media are diverse and often very different types of media that superseded print media in the late 20th Century. What unites them is that they all involve the packaging of information in digitized form so information can be stored and read by computers, smart phones and other computerized technologies.

The top digital media device being used to disseminate information today is podcasts. t or f

is an effective title for a blog post. 

 True

1. You should never include resale or sales promotion material in a negative-news message.
2.  True
3.  False
4. 
   

1 points  

QUESTION 4

1. Claim messages should include a blow-by-blow chronology of the details of the problem to adequately inform the reader of the problem.
2.  True
3.  False
4. 
   

1 points  

QUESTION 5

1. Diversity has become a critical bottom-line business strategy in today's global economy. 
2.  True
3.  False
4. 
   

1 points  

QUESTION 6

1. Learning how to write sales messages can help you as both professional communicator and a consumer. 
2.  True
3.  False

QUESTION 7

1.  Individuals in high-context cultures prefer direct verbal interaction, value individualism, rely on logic, say "No" directly, and give authority to written information. 
2.  True
3.  False
4. 
   

1 points  

QUESTION 8

1. Cross-cultural communication can be improved by practicing tolerance and ethnocentrism.
2.  True
3.  False
4. 
   

1 points  

QUESTION 9

1. Messages to management are more persuasive when they include words such as "you must" or "we should." 
2.  True
3.  False

QUESTION 10

1. Blogs can produce unbiased consumer feedback more quickly and cheaply than familiar techniques like focus groups and surveys.
2.  True
3.  False
4. 
   

1 points  

QUESTION 11

1. Psychological barriers to listening include hearing disabilities, poor acoustics, and noisy surroundings.
2.  True
3.  False
4. 
   

1 points  

QUESTION 12

1. An important factor affecting channel choice is the importance of the message.
2.  True
3.  False
4. 
   

1 points  

QUESTION 13

1. In order to convey empathy and sensitivity for your receiver, you should always accept blame and apologize for the bad news.
2.  True
3.  False
4. 
   

1 points  

QUESTION 14

1. Another name for a complaint message is a claim message.
2.  True
3.  False
4. 
   

1 points  

QUESTION 15

1. Effective sales messages focus on three to five selling points to keep the reader interested. 
2.  True
3.  False
4. 
   

1 points  

QUESTION 16

1. The indirect strategy works best when the bad news is personally upsetting, when the news will prompt a hostile reaction, and when
2. a.the message arrives unexpectedly.b.the bad news is not damaging.c.the receiver may overlook the bad news.d.firmness is necessary.

QUESTION 17

1. Which of the following demonstrates effective business writing?
2. a.Mr. Hernandez, a Mexican, is my boss.
3. b.An African-American man was the next customer.
4. c.A record number of Japanese investors are purchasing real estate in the United States.
5. d.An Asian CEO was the keynote speaker.
6. 
   

1 points  

QUESTION 18

1. The most important cultural dimension is
2. a.power distance.b.context.c.time orientation.d.communication style.
3. 
   

1 points  

QUESTION 19

1. Which of the following statements about writing negative messages is most accurate? 
2. a.Negative messages should never accept blame.b.Negative messages are always best delivered via phone rather than writing.c.Even experienced communicators are sometimes unsuccessful in meeting the goals related to negative messages.d.Negative messages should be sent by the highest-level person in the organization.
3. 
   

1 points  

QUESTION 20

1. Which of the following is the best tip for replying to email messages?
2. a.Reply to an email message immediately because reading additional email messages before replying might confuse you.b.Retain the original subject line to identify a conversation thread even if the topic shifts.c.Include the sender's entire original message in the body of your reply to clarify the meaning of your response.d.If you can't reply immediately, acknowledge receipt of the message and tell the sender when you'll be able to reply.
3. 
   

1 points  

QUESTION 21

1. Mikhail's claim has been denied once. Now, he is writing a second persuasive claim message to his digital media services company asking for a promised rebate package. Because he expects resistance, what should he do?
2. a.Address the message to a department or "To Whom It May Concern."b.Appeal to the receiver's sense of responsibility and pride in the company's good name.c.Begin by presenting his resolution to the problem.d.Show specifically how the receiver or the receiver's company caused the problem.
3. 
   

1 points  

QUESTION 22

1. Which of the following statements about nonverbal communication is most accurate?
2. a.When verbal and nonverbal messages contradict, receivers believe that the verbal message is more accurate.b.Meanings of nonverbal behaviors are often influenced by the communication context and by one's culture.c.Nonverbal communication comprises very little of a message that is sent or received. d.Nonverbal communication applies to only intended messages.
3. 
   

1 points  

QUESTION 23

1. Communication noise
2. a.is anything that interrupts the transmission of a message.b.includes only environmentally produced sounds that prevent the message from being transmitted.c.occurs only with the sender in the communication process.d.describes the medium over which the message travels.
3. 
   

1 points  

QUESTION 24

1. All of the following are reasons memos are used to send internal messages except
2. a.formality.b.permanency.c.length.d.speed.
3. 
   

1 points  

QUESTION 25

1. Which of the following tips should you follow to improve your nonverbal communication skills?
2. a.Avoid asking the speaker questions when his or her nonverbal and verbal messages contradict.b.Proofread all correspondence you send.c.Avoid individuals from other cultures so that you don't start using nonverbal behaviors displayed in other cultures.d.Focus only on the sender's words when you are engaged in conversation.
3. 
   

1 points  

QUESTION 26

1. Which of the following is the most appropriate closing for an email message or memo?
2. a.Please let me know if I may be of further assistance.b.Please submit your report by August 1 so that the information can be presented at the seminar.c.Thank you in advance for answering my questions.d.It's been great talking with you.
3. 
   

1 points  

QUESTION 27

1. A wiki 
2. a.is a Web-based tool that uses collaborative software to allow multiple users to create, access, and modify documents.b.consists of short audio and video files that deliver repetitive information and that can be downloaded and played on numerous devices.c.is a website with journal entries on a variety of topics.d.is a brief message exchanged in real time using a short message service supplied by a cell phone provider or a voice over Internet protocol service.
3. 
   

1 points  

QUESTION 28

1. Effective persuasion has the aim of __________________ others. 
2. a.motivatingb.influencingc.manipulatingd.confusing
3. 
   

1 points  

QUESTION 29

1. Tyler used a bulleted list on his résumé to describe his previous job duties. Which of the following items from his list does not demonstrate parallel structure?
2. a.Troubleshooting of plant's chemical equipment
3. b.Performed inspections of plant equipment, including boilers, condensers, and chillers
4. c.Performed load calculations for plant equipment
5. d.Wrote analytical reports detailing system performance
6. 
   

1 points  

QUESTION 30

1. All of the following statements about social networking are accurate except
2. a.many businesses have found that the Facebook model can be adapted to their own internal networks.b.social networking sites are used by some companies to recruit potential employees.c.the majority of Fortune 500 companies now use social networking.d.only teenagers use social networking sites to communicate with others.
3. 
   

1 points  

QUESTION 31

1. Business messages are most effective when they convey which type of tone? 
2. a.Formal
3. b.Authoritative
4. c.Conversational
5. d.Inquisitive
6. 
   

1 points  

QUESTION 32

1. Which of the following bad-news messages should be organized using the direct strategy?
2. a.A denial of benefits on an insurance claim to an angry customerb.A layoff notice for a long-time employeec.An announcement of changes in business servicesd.A notice of an unexpected plant closure to the city council and mayor
3. 
   

1 points  

QUESTION 33

1. Which of the following sentences is written in  active voice? 
2. a.We will provide your password after you have completed the form.b.Your password will be given to you after you complete the form.c.You will be given your password upon completing the form.d.All of the sentences use active voice. 
3. 
   

1 points  

QUESTION 34

1. Byron has ended a sales message with the sentence Book your vacation by May 15 to receive our reduced rate.What technique is he using to motivate action?
2. a.Offering a giftb.Limiting the offerc.Guaranteeing satisfactiond.Setting a deadline
3. 
   

1 points  

QUESTION 35

1. According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?
2. a.5 percentb.25 percentc.50 percentd.90 percent
3. 
   

1 points  

QUESTION 36

1. Which statement about ethnocentrism is most accurate? 
2. a.Ethnocentrism is the oversimplified perception of a behavioral pattern or characteristic applied to all groups.b.Ethnocentrism does not exist in today's culturally diverse workplace.c.Ethnocentrism occurs in only Western cultures.d.Ethnocentrism causes us to judge others by our own values. 
3. 
   

1 points  

QUESTION 37

1. Which statement about proofreading is most accurate?
2. a.Documents with errors do not affect a person's credibility because readers understand that everyone makes mistakes.b.Only important messages or documents need to be proofread.c.Proofreading should occur while the document is being written.d.Good business writers wait at least 24 hours or longer to proofread a document.
3. 
   

1 points  

QUESTION 38

1. Persuasion is necessary when
2. a.audience attitudes match the objectives of your plan.b.your message is especially attractive to the audience.c.you anticipate that your audience will agree with your position.d.your audience may have resistance about your idea.
3. 
   

1 points  

QUESTION 39

1. Which of the following statements about the ethics of delivering bad news is most accurate?
2. a.The indirect strategy is unethical only if the writer intends to deceive the reader.b.Delivering bad news is a fact of life; consequently, you need not worry about ethics.c.Delaying the bad news in a message is manipulative.d.Using the indirect strategy is a way to hide the bad news from the reader.
3. 
   

1 points  

QUESTION 40

1. Travis has asked you for some advice regarding the use of social networking in the workplace. What advice will you share?
2. a.Feel free to share any information on social networking sites.b.Assume the content posted on a social networking site is protected.c.Refuse friend requests or "unfriend" people to avoid jeopardizing professional relationships.d.Establish boundaries, and don't share information online that you wouldn't share openly in the office.
3. 
   

1 points  

QUESTION 41

1. Marketers often use blogging as a platform to get their messages to spread rapidly online, also known as
2. a.going viralb.blowing upc.optimizationd.trend advertising
3. 
   

1 points  

QUESTION 42

1. Learning the techniques of sales writing can help you
2. a.All of these are benefits of learning sales writing techniques.b.recognize sales strategies directed at you.c.become a more perceptive consumer of ideas, products, and services.d.become more successful in other situations requiring persuasion.
3. 
   

1 points  

QUESTION 43

1. Which of the following statements regarding bulleted or numbered lists is most accurate?
2. a.Lists confuse readers because they are visually distracting.b.Lists decrease the readability level of a document.c.Lists allow readers to review main ideas quickly.d.Lists decrease a reader's comprehension of the main ideas.
3. 
   

1 points  

QUESTION 44

1. Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?
2. a.I have not approved your August vacation because you applied too late.b.We didn't receive your application early enough for the August vacation schedule.c.Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.d.The August vacation schedule was posted in May. You should have consulted it earlier.
3. 
   

1 points  

QUESTION 45

1. Which of the following sentences demonstrates clear writing?
2. a.Lindsey Goulet asked production employees to work on Saturday.b.A supervisor asked production employees to work an extra day.c.A supervisor asked everyone to work an extra day.d.A supervisor asked everyone to work on Saturday.
3. 
   

1 points  

QUESTION 46

1. Adapting your message to the audience involves
2. a.thinking of the right words and tone to use in your message.b.selecting the best research to incorporate within the message.c.rewriting your message several times to ensure it is clear.d.conducting a thorough audience analysis.
3. 
   

1 points  

QUESTION 47

1. When you must refuse typical requests, you should first think about how the receiver will react to your refusal and decide

a.where and how to apologize.b.how to invite further correspondence.c.whether to use the direct or the indirect strategy.d.whom or what to blame.

1 points  

QUESTION 48

1. Although the term podcasting has caught on, a more accurate term when it applies to video content is

a.viewcasting b.vcasting c.webcasting d.broadcasting

1 points  

QUESTION 49

1. Which statement about today's workplace is most accurate?

a.Businesses use social media only to interact with customers.b.Very few businesses involve employees in decision making.c.Employees can expect to have more managers.d.Today's employees can expect to interact with people from many cultures.

1 points  

QUESTION 50

1. Which of the following situations would most likely require persuasion within an organization?

a.Informing employees about the new process for reporting overtime hours. b.Explaining a new procedure that will go into effect next month c.Asking employees to accept a pay cut to avoid layoffs or plant closings. d.Outlining company policy on personal use of e-mail

1 points