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JCMC 10 (1), Article 6, November 2004

Collab-U CMC Play E-Commerce Symposium Net Law InfoSpaces Usenet

NetStudy VEs VOs O-Journ HigherEd Conversation Cyberspace Web Commerce

Vol. 6 No. 1 Vol. 6 No. 2 Vol. 6 No. 3 Vol. 6 No. 4 Vol. 7 No. 1 Vol. 7 No. 2 Vol. 7 No. 3

Vol. 7 No. 4 Vol. 8 No. 1 Vol. 8 No. 2 Vol. 8 No. 3 Vol. 8 No. 4 Vol. 9 No. 1 Vol. 9 No. 2 Vol. 9 No.

3 Vol. 9 No. 4

Friendships through IM:

Examining the Relationship between Instant Messaging and Intimacy

Yifeng Hu

Jacqueline Fowler Wood

Vivian Smith

Nalova Westbrook

The Pennsylvania State University

Abstract

Introduction

Literature Review/Rationale

o Two Conflicting Approaches in CMC

Lost Perspective Literatures

Liberated Perspective Literatures

o IM Use and Intimacy

Research Question/Hypothesis

Method

o Participants

o Procedure

o Independent Variable Measures

o Dependent Variable Measures

o Data Analytical Techniques

Results

o Univariate Analysis

Descriptive information

Reliabilities

o Bivariate Analysis

Discussion

Acknowledgements

References

About the Authors

Appendix

Abstract

This study explores the relationship between the amount of Instant Messenger (IM) use

and the level of perceived intimacy between friends. Results showed the amount of IM

use was positively associated not only with verbal intimacy, but also with affective and

social intimacy. Findings are consistent with the relationship liberated perspective of

computer-mediated communication, and suggest that IM promotes rather than hinders

intimacy. Moreover, frequent conversation via IM actually encourages the desire to meet

face-to-face. Theoretical as well as practical implications of the results for geographically

remote friends and families are discussed.

Introduction

Instant messaging offers two functions unique to computer-mediated communication

(CMC): the ability to know who is connected to the shared space between or among

friends, and the ability to conduct a text-based conversation in real time. Increasingly, IM

software features audio and video components as well. IM has proven to be one of the

most popular online applications, resulting in dramatically increased Internet connection

time nationwide. This phenomenon fosters a sense of online community that perhaps no

other application has done (Alvestrand, 2002). Some reasons for IMs popularity may be

that this form of communication is inexpensive compared to other forms of media such as

the telephone (Grinter & Eldridge, 2001). Beyond economic factors, some of the

attributes of IM also contribute to the acceptance of IM. Near synchronous and text-based,

IM may be administered in one-on-one or in group communication settings, virtually

combining features of the telephone, e-mail and chat rooms into one (Nardi, Whitaker, &

Bradner, 2000).

With the steep increase and advancement of communication technologies, what are their

influences on interpersonal communication and relationships? History has shown that

communication technologies are not replacing face-to-face (FTF) interactions (e.g.,

Walther, 1992), but how are they influencing relationship building and the way in which

people communicate in an increasingly global world? Will IM provide more

opportunities for friends to stay connected? In considering possible affective and

cognitive implications of increased popularity of IM, one population may be more

affected than others college students. The Internet has become an integral part of

college life, and not just for studying. According to a survey released by the Pew Internet

& American Life Project (Jones et al., 2002), college students are among the heaviest

users of IM in the US. The survey of college students across the country found that 86%

use the Internet, compared with 59% of the overall US population. Moreover, college

Internet users are heavier users of IM than those in the overall online population. While

only half of all Internet users have sent instant messages, nearly three quarters of college

Internet users have done so. College Internet users are twice as likely as the average

Internet users to use IM on any given day. 85% of college students consider the Internet

an easy, convenient choice for communicating with friends, and, furthermore, 72% report

that most of their online communication is with friends.

These statistics show that college students actively utilize IM more than the overall US

population, and over two-thirds of college students report that most of their on-line

communication is with friends, so the proposed influences of the amount of IM use on

friendships would be most appropriately examined within this context. To date, little

research examines the relationship between the amount of IM use in college students and

their social connectedness, which is key in examining IM intimacy.

Does this real-time CMC application contribute to a sense of closeness between friends?

This study explores the correlation between the amount of IM use and intimacy in

friendships. Some research focuses on the social and organizational aspects of the amount

of IM use, but very little examines the effects on an individual level. From an

organizational perspective, research suggests that IM supports a variety of informal

communication tasks in the workplace (Nardi, Whittacker, & Bradner, 2000).

Furthermore, the ability for interactive text in IM is expected to support informal,

spontaneous, and opportunistic communication which makes it particularly suitable for

geographically distributed teams (Herbsleb, Atkins, Boyer, Handel, & Finholt, 2002).

This casual environment can create a relaxed atmosphere conducive to intimate

exchanges.

Research also shows that many people use IM at home, in private, and late at night (Hu,

2004). Because environment has been shown to influence the nature of interpersonal

communication (Fitzpatrick, 1988), one can speculate that such a private setting leads to

more self-disclosure on IM.

Literature Review/Rationale

Existing research that focuses on IM use at an individual level examines the phenomenon

within a uses and gratifications context. This study examines more closely the definition

of intimacy through CMC. Current theories on CMC generally fall under two competing

categories of relationship lost and relationship liberated, but few seek a relationship

between time spent on IM and intimacy. This study seeks to continue where others left

off, and make an improvement in understanding the influence of CMC on interpersonal

communication.

Two Conflicting Approaches in CMC

In previous CMC studies, two conflicting approaches to online relationships emerge: lost

and liberation. Lost approach regards online relationships as shallow, impersonal, and

often hostile. This approach also suggests that only the illusion of community can be

created in cyberspace (e.g., Beniger, 1987; Heim, 1992). Critics of relationship lost argue

that CMC can, to a large degree, liberate relationships from the confines of physical

locality and thus create opportunities for new, but genuine, interpersonal relationships

and communities (e.g., Pool, 1983; Rheingold, 1993).

Lost Perspective Literatures

The relationship lost perspective attests that CMC lacks many aspects of traditional

communication, such as physical presence, social, nonverbal, and contextual cues. From

this point of view, CMC is utilitarian but not relational. Meaning, usually aided by the

use of nonverbal cues, is more likely to be misunderstood and unclear. Less information

is available without the physical experience of communication.

CMC is generally assumed to be short of many factors underlined in conventional

theories of relationship development (Lea & Spears, 1995). Traditional personal

relationship theory suggests that the relative lack of social cues and the potential for

feedback delays should lead to higher uncertainty and more difficulty in reducing

uncertainty about how to behave, how the partner will behave, and how to explain the

partners behavior. The incapability to reduce uncertainty stops, or at least slows down,

the development of interpersonal relationships, according to uncertainty reduction theory

(Berger & Calabrese, 1975). In addition, theories of relational development highlight the

importance of physical appearance and physical attraction, especially in the development

of romantic relationships (e.g., Berscheid & Walster, 1978). Yet such information is

usually unavailable in CMC settings.

Next, other theories appear to support the relationship lost approach. For example, both

social presence theory (Short, Williams, & Christie, 1976) and social context cues theory

(Sproull & Kiesler, 1986, 1991), which are generally called cues-filtered-out approach

(Culnan & Markus, 1987), show that the decline in contextual, visual, and aural cues

should lead to decreased awareness and sensitivity, causing CMC to be more impersonal

than FTF communication.

Media richness theory (Daft & Lengel, 1984) suggests that CMC has a narrower

bandwidth and less information richness than FTF communication. They argue that

different communication channels have different capabilities of processing information;

rich media is more suitable than lean media for socially sensitive or

intellectually difficult information, and for persuading, bargaining, or getting to know

someone. CMC is attributed to relatively lean media model (Daft, Lengel, & Trevino,

1987). According to Daft and Lengel (1984), relatively lean media are not good channels

for interpersonal communication. Therefore, CMC is deemed more appropriate for task-

oriented activities, but a weak medium through which to develop interpersonal

relationships.

Liberated Perspective Literatures

Walthers (1992) social information-processing theory is representative of many

previous studies supporting the liberation approach. Walther first argues that early

experimental findings consistent with the lost perspective deserve close conceptual and

methodological scrutiny, due to the inadequate use of field observation (see also Culnan

& Markus, 1987). Actually, before Walther, a few scholars had observed some cases of

relationship development in online communities from field studies (Hiltz & Turoff, 1978),

and that users could adapt to new technologies gradually (Kerr & Hiltz, 1982).

Walther then emphasizes that, because people need to manage uncertainty and develop

relationships, they will adapt the textual cues to meet their needs when faced with a

channel that does not carry visual and aural cues. Using email as an example, Walther

illustrates that over time, email provides no less opportunities for positive personal

relationships than FTF communication. As a conclusion, it is not that CMC cannot

convey relational messages, but that it needs more time.

Three factors are presented in social information-processing theory that influence

interpersonal relationships within CMC. First, people are naturally motivated to build an

affiliation with others (relational motivators). In a study of newsgroups, 60.7% of

newsgroup users developed relationships (Parks & Floyd, 1996). Also in a study of

MUDs (Multiple User Dimensions, Multiple User Dungeons, or Multiple User

Dialogues), 73.6% of the respondents reported that they had made friends (Utz, 2000).

Researchers got an even higher rate (93.6%) of user relationships in a study of MOOs

(multi-user-dimensions, object-oriented) (Parks & Roberts, 1998). These figures reflect

the expected motivation for making friends via CMC.

Second, over time, CMC users develop the skills to decode textual cues to form

interpersonal impressions. One example of this would be the use of emoticons, such

as using :-) to indicate a smile. Through these emoticons, some limitations of CMC

may be overcome. The study on MUDs shows that the more that MUDers used the

MUD-specific emoticons, the more friendships they formed (Utz, 2000).

Finally, individuals that communicate through these technologies adapt strategies for

attaining psychological-level knowledge within this new environment. For example,

interrogation, self-disclosure, deception detection, etc. are developed to function without

contextual or nonverbal cues. Based on these three factors, individuals are able to form

impressions, gain interpersonal knowledge, and develop relationships solely through

textual interaction.

Walther (1996) later developed the Hyperpersonal Model of CMC, which states that

CMC is sometimes even more friendly and social than FTF communication. In CMC,

users have the opportunity for selective self-presentation and can choose the positive

aspects. The reduced social cues in CMC, on the other hand, can lead to an idealized

perception by the perceiver. The ability to express emotions in text and self-presentation

are very important for a social and friendly atmosphere, leading to the development of

friendships.

IM Use and Intimacy

Studies that have recently examined IM on an individual level explore uses and

gratifications (Leung, 2001; Schiano, Chen, Ginsberg, Gretarsdottir, Huddleston, &

Isaacs, 2002). However, little research addresses the relationship between the amount of

IM use and intimacy, a concept of central importance in human relationships (Fisher &

Stricker, 1982).

The word intimacy is derived from the Latin intimus, meaning inner or inmost. To be

intimate with another is to have access to, and to comprehend, his/her inmost character

(Sexton & Sexton, 1982). Philosopher Gabriel Marcel (1969) gave intimacy a definition

using poetic expression: "Even if I cannot see you, if I cannot touch you, I feel that you

are with me" (p. 25).

Intimacy is a very complex and heterogeneous concept that has generated a variety of

definitions. For social science researchers, these definitions can be generalized into two

broad categories. First, intimacy is the sharing of ones innermost being, or essence,

such as strength and vulnerability, weakness and competence, with another person. It is a

warm, close, and communicative relationship with one person in particular (e.g., Erber &

Erber, 2001; Frank, 1996; Lerner, 1990; McAdams, 1989; Piorkowski, 1994).

Second, intimacy is the experience of anothers wholeness, an awareness of the

innermost character of another person. It is much more a matter of tuning into someone

elses reality, and risking being changed by that experience, than a matter of extending

your self-absorption to include someone else (e.g., Bennett, 2000; Dowrick 1991; Wilner,

1982).

To Tolstedt and Stokes (1983), three important types of intimacy emerge: verbal,

affective, and physical. Most operational definitions of intimacy used in research have

emphasized the verbal aspects of intimacy -- that is, self-disclosure. Social Penetration

Theory (Altman, 1973; Altman & Taylor, 1973) views various aspects of self-disclosure

as important variables in the development of intimacy. Intimacy that is reflected in overt

verbal exchange could be called verbal intimacy. The second type of intimacy, affective

intimacy, reflects feelings of closeness and emotional bonding, including intensity of

liking, moral support, and ability to tolerate flaws in the significant other. Finally,

physical intimacy encompasses sex and other physical expressions of love.

Researchers are aware of the fact that intimacy is not only sexual intimacy. As

Piorkowski (1994) points out, in general, people are well aware of the passionate, sexual

side of intimacy in contrast to its quieter, companionable component. Garlikov (n.d.) also

states that many people desire emotional intimacy, which does not always accompany

sexual intimacy, and often occurs in non-sexual circumstances. Sexual (or physical)

intimacy and emotional intimacy are not the same thing and do not necessarily occur at

the same time. Emotional intimacy is the sharing of emotional feelings, thoughts, and

self-disclosure of ones innermost thoughts to ones mate or significant other via

communicative verbal means (Shaughnessy, 1995). Because this research examines

intimacy via IM, and because CMC does not require shared physical space between

individuals engaged in conversation, physical intimacy was excluded from this study.

Research Question/Hypothesis

Because the majority of IM research focuses on use patterns and gratifications, the need

for a closer examination of the interpersonal effects of IM is merited. Studies on other

related, real-time communication technologies, like the telephone and cell phones, which

examine their relationship with intimacy are useful points of reference (Leung & Wei,

2000). However, because IM is unique in its real-time, text messaging capacity, this

study pulls together areas in which research overall is lacking, and attempts to give new

perspectives to traditional human communication study.

Based on the rising IM use among US college students, the research question is: For

college students, controlling for gender and age, is there a correlation between the

amount of IM use and the level of perceived intimacy between friends? Based on prior

research, we expect to find support for the liberation perspective on the amount of IM use.

Trends show that IM users are increasingly turning to textual cues, such as

emoticons, to supplement the lack of visual and aural cues (Ogan, 1993; Walther,

1992). These adaptations help overcome the barriers said to limit CMC to shallow,

superficial conversations presented in the relationship lost perspective. Furthermore, U.S.

college campuses are becoming increasingly global environments where families are

separated and friendships span worldwide. The hypothesis is: The amount of the amount

of IM use will be positively correlated with the level of perceived intimacy between

friends. This research design attempts to examine this relationship.

Method

Participants

Participants in the study were 138 college students at a large university in the

northeastern United States. Every third student exiting one of three central campus

buildings was asked to fill out a short survey on IM at the university. The three buildings

were selected based on their central location and decentralized patronage (populated by a

variety of majors and ages). The buildings were the student union center, main campus

library, and graduate school lounge and caf (often populated by both undergraduate

and graduate students). The response rate was 58.9 %. Once data collection was complete

(N=138), participants who indicated they did not use IM software to talk with friends

were excluded from analysis. 89% of our respondents stated that they did use IM, while

11% said they did not.

Procedure

We administered surveys in teams of two to help maintain consistent count in heavy

traffic areas. Students who agreed to participate in the survey were asked to read and sign

an informed consent form that explained that the survey was part of a communication

course project. The two-page, 15-question survey (Appendix) that contained measures for

amount of IM (defined in the survey as AOL Instant Messenger, MSN Messenger, ICQ,

etc.), location of IM use, and intimacy among IM friends was administered over a

four-day period on campus. Data was gathered on a Saturday, Sunday, Monday, and

Tuesday in early November. Data was also gathered during morning, midday, afternoon,

and evening hours.

Independent Variable Measures

The survey contained measures for the amount of IM use (actual use and idle time on the

program) and IM use location. In a study of MUD use, Utz (2000) has found that people

who continuously run a window with the MUD in the background of their computer

report high numbers of MUD use per week, although their actual usage may be lower.

For this reason, we found a distinction between time idle and actual amount of use

necessary (also supported in a pretest). To measure the amount of IM use, participants

were asked to estimate amount of time per day spent with IM software idle and the

amount of time spent actually talking with friends. Participants were also asked to

estimate the frequency with which they use IM at home (or dorm), computer lab, or at

work (or the office).

Dependent Variable Measures

Tolstedt and Stokes (1983) describe intimacy, the dependent variable, in three parts:

verbal (self-disclosure), affective (feelings of closeness and emotional bonding), and

physical intimacy (physical expressions of love, such as kissing, hugging, and sex). As

mentioned before, this research focuses on non-physical intimacy, in which physical

intimacy does not play a major role. As an alternative, three categories of intimacy

questions were employed: verbal intimacy, affective intimacy, and questions from the

Miller Social Intimacy Scale (MSIS) (Miller & Lefcount, 1982). MSIS was selected as an

additional measure for intimacy, because this was one of the few measures for intimacy

that addresses interpersonal relationships between friends and within marriages. It

addresses the frequency of affective intimacy. The majority of other intimacy measures

focus solely on marriages.

Verbal intimacy items (questions 7 a-g), addressing conversation content or self-

disclosure, were based on a 10-point frequency scale anchored by never (1) and almost

always (10). After running a factor analysis, questions 7 a, b, c and g were removed from

analysis. Question 8c, based on a Likert scale, was reverse coded. This item also

addressed verbal intimacy; however, after running a factor analysis, this item was also

removed from analysis. Affective intimacy items (questions 6 a-g and 8d), addressing

feelings of proximity, understanding, and trust, were operationalized by a 10-point Likert

scale ranged from strongly disagree (1) to strongly agree (10). Questions 6c and 6g were

reverse coded in order to make them consistent with other affective-intimacy items, such

that higher scores indicate greater intimacy. Questions 6a and 6g were also eliminated

after running a factor analysis. Finally, six items (question 9 a-f) from MSIS were

included. These 10-point frequency scale items range from never (1) to almost always

(10), and they address the frequency of affective intimacy. From this point on, these

frequency-based items will be referred to as social intimacy. After doing a factor analysis,

question 9a was eliminated. In addition, factor analysis showed that questions 8a and 8b

should be categorized into social intimacy. We thus combined the raw scales because

they are on the same number of scale points, i.e., 10, and the frequency items could very

well be read as an agreement item. Age and gender were recorded as control variables.

Data Analytical Techniques

Descriptive statistics included frequency distributions of age, gender, amount and

location of IM use, and computer ownership. Factor analysis was used to determine if any

natural correlations existed between the data collected for intimacy measures.

Cronbachs alpha was used to confirm a strong relationship between intimacy factors.

Regression analysis was used to examine the correlation between the amount of IM use (a

continuous variable) and intimacy (a continuous variable).

Results

Univariate Analysis

Descriptive information

From our sample of 138 participants, 89% acknowledged that they use IM (N = 123). The

average age of our participants was 21.4 years old. 64% of the sample was male, and

46% was female. Participants reported using IM most often at home (score of 7.47 on a

scale of 10), as opposed to the computer lab (3.7/10) or at work (2.18/10). On average,

they reported having the software on, and idle, on average, for about 10 hours per day,

however, they reported actually using IM only about 2 hours per day.

Reliabilities

Because each intimacy factor focuses on different aspects of intimacy, they were kept

separate when doing analyses. Cronbachs alphas for verbal, affective, and social

(MSIS) intimacy were .74, .82, and .87, respectively, indicating acceptable internal

consistency (Table 1).

Verbal

Intimacy Affective

Intimacy Social

Intimacy

Verbal Intimacy

Love/sex .83 .01 .25

Significant others .80 -.11 .21

Social gathering .68 -.07 -.00

Affective Intimacy

Talk anything .23 -.67 .14

Shallow conversation (RC) -.08 -.60 .19

Understand me -.03 -.76 -.01

Feel close .11 -.81 .05

Warm atmosphere .16 -.78 .13

Understand friends feelings -.05 -.67 .29

Social Intimacy

Cant wait .03 -.07 .64

Face-to-face .06 .03 .62

Important to listen .09 -.14 .73

Satisfying .06 -.39 .69

Encouraging to me .16 -.17 .86

Important in life .11 -.17 .86

Encouraging to them .23 -.17 .72

Eigenvalue 1.99 3.38 3.98

Proportion of explained variance .12 .21 .25

Total eigenvalue = 9.35

Total proportion of explained

variance = .58

Table 1. Factor analysis for intimacy

Bivariate Analysis

Pairwise correlations confirmed that a relationship did in fact exist between the amount

of IM use and intimacy (Table 2). Stepwise regressions were thus used to test our

hypothesis of a positive relationship between the amount of IM use and level of perceived

intimacy. Our hypothesis was supported by data (Tables 3-5). As the amount of IM use

increased, so did the level of perceived verbal intimacy, F(1, 108) = 8.24, p < .01. As the

amount of IM use increased, so did the level of perceived affective intimacy, F(1, 108) =

4.87, p < .05. As the amount of IM use increased, so did the level of perceived social

intimacy, F(1, 108) = 10.24, p < .01.

1 2 3 4 5

1. Age -.19* -.22* .11 -.15

2. IM Use Amount .32*** .19* .34***

3. Verbal Intimacy .16 .35***

4. Affective Intimacy .38***

5. Social Intimacy

Table 2. Pairwise correlations among age, the amount of IM use and verbal, affective,

and social intimacy

*p< .05, **p< .01, ***p< .001.

β RSquare Change F Statistics

IM Use Amount .23** 8.24

Age -.05 .02

Gender -.22 .02 7.62

Table 3. Stepwise multiple regression among the amount of IM use, age, gender and

verbal intimacy

*p< .05, **p< .01, ***p< .001.

β RSquare Change F Statistics

IM Use Amount .17* 4.87

Age .08* .04 4.17

Gender -.02 .00 .02

Table 4. Stepwise multiple regression among the amount of IM use, age, gender and

affective intimacy

*p< .05, **p< .01, ***p< .001.

β RSquare Change F Statistics

IM Use Amount .22** 10.24

Age -.01 .00 .16

Gender -.16 .01 1.45

Table 5. Stepwise multiple regression among the amount of IM use, age, gender and

social intimacy

*p< .05, **p< .01, ***p< .001.

Discussion

Although our study should be considered preliminary due to the relatively small sample,

this research has started a new direction for studies of communication technologies and

their influences on interpersonal communication. Our results lend support to our

hypothesis that there is a positive relationship between the amount of IM use and verbal,

affective, and social intimacy. Our findings are consistent with the liberation position of

CMC relationships, and suggest that IM promotes rather than hinders intimacy. What is

more, our research indicates that frequent conversation via IM actually encourages the

desire to meet face-to-face. For example, participants who reported heavy IM use more

strongly agreed with the following statement in our questionnaire after talking with my

friends on IM, I want to see them face-to-face. This finding implies that online

communication can reinforce face-to-face interaction.

Consideration of some of the attributes of IM near synchronous and text-based

could explain our findings. Text-messaging allows for students to more carefully craft

messages, than, for instance, telephone or face-to-face communication indicative of a

situation that encourages intimate exchange (Lenhart et al., 2001). In addition, the notion

of privacy, or a private atmosphere, seems to play a central role in the level of intimacy

exposed in IM communication. We must also take into account the environment in which

people use IM. One theory in interpersonal relationships that may be applied to IM use is

that the level of self-disclosure is based, to some extent, on the surroundings (Fitzpatrick,

1988). Research has found that many people often use IM at home, late at night, and

separately, where they are vulnerable and lonely (Hu, 2004). Consequently, our research

show that more IM users disclose personal, private matters at home than they would

elsewhere, which suggests that the context of IM heavily contributes to the relationship

between IM and intimacy in college students groups.

The implications of our research suggest that colleges and universities could use IM to

appeal to potential college students. That students enhance their relationships with friends

through IM may also be applied to family members. Family members, knowledgeable of

their college childrens changing communication habits, may adopt the technology as

well. Parents of college students are reported to use IM considerably less than their

children who are in college, but growth in IM among older demographic populations may

be imminent (Lenhart et al., 2001).

Manufacturers of IM could tailor the medium more for the college user. Suggested

improvements include offering a variety of interfaces from which the college student

might choose to develop a personal setting, and increasing the number of available

emoticons. Additionally, from an advertising perspective, manufacturers could target

college-aged students who will be leaving family and friends behind to attend college.

They could emphasize the usefulness of their product(s) for staying connected with

friends and family, and, likewise, they could target parents who want to stay connected to

their children away at school. Our study helps confirm that geographically remote friends

and families can and do benefit from IM. Advertisers can use that knowledge of audience

to tailor campaigns.

Limitations of our study include those often understood to be shortcomings of survey

research, namely recall of our participants and our inability to show causation. Also, our

intimacy measures could be influenced by the mood of our participants and the friends

about whom each participant was thinking at the time of our survey. We also asked our

participants to generalize about their friendships in the context of IM. Level and type of

friendships were not taken into account in our questionnaire, which hinders us from

extending our findings to the variety of friends with which college students might

communicate when using IM.

Therefore, our study could benefit from future research in which we address friendship at

a micro level. Such an exploration should also include whether intimacy between friends

has already been established before IM. Of course, a counter argument to that point is

many college students might increasingly forge friendships online first. Nonetheless, we

recognize that a stronger conceptualization of friends would strengthen our research. In

addition to observing intimacy before IM use, establishing causation in our research will

require at least an experiment or a longitudinal study, as well considering the degree to

which we can rule out confounding or third variables such as friendship type.

Another area for further exploration is a comparison of IM to other media in order to

better understand the extent to which IM contributes to intimacy between college students

and their friends. According to Jones et al. (2002), IM accounts for 29% of online

communication between college students and their friends, whereas e-mail accounts for

62%. Considering the popularity of other forms of online communication, and the relative

newness of IM, other investigations should compare intimacy to various media. While

our research focuses on intimacy exclusively within the context of IM, future research

could examine the relationship between IM, e-mail, telephones, and cellular phones and

intimacy in general.

Additionally, more demographic populations should be considered. Controlling for

gender and age did not affect the relationship between IM and intimacy; but other

demographic variables such as race, nationality, socio-economic status may have an

affect on the relationship.

Lastly, we expect that additional methods of studying our dependent variable, in

particular, a content or textual analysis, could provide further support for our results. We

asked participants to generalize about the content of their IM conversations; however, we

may be able to support our analysis of participants survey responses with actual

records of their conversations on IM. This, as well as other methodological approaches,

may enhance our research.

Acknowledgements

This research was initially conducted as part of the course requirements of COMM 506:

Introduction to Mass Communications Research, taught by Professor S. Shyam Sundar at

The Pennsylvania State University. The authors would like to thank the advisor and the

peers in the class who provided comments and suggestions on this research.

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About the Authors

Yifeng Hu is a doctoral student in the College of Communications at The Pennsylvania

State University. She has ongoing research interests in computer-mediated

communication and psychological effects of media. Currently, her research focuses on

exploring the characteristics, roles and effects of interactive media in a health

communication context. Hu earned her master's degree in Communication from The

Chinese University of Hong Kong in 2002.

Address: 201 Carnegie Building, University Park, PA 16802-5101. Tel: (814) 865-

3070,(814) 865-6106; fax: (814) 863-8044.

Jacqueline Fowler Wood is a master's degree student in the College of Communications

at Pennsylvania State University. Her primary research interest is in emotional affinity

and attachment to brands and characters through media.

Address: 201 Carnegie Building, University Park, PA 16802-5101. Tel: (615) 941-5389.

Vivian Smith is an MA student in Media Studies at Pennsylvania State University who is

interested in researching the interrelationships of lesbian and bisexual health concerns,

race, class, and media coverage of health issues.

Address: 201 Carnegie Building, University Park, PA 16802-5101. Tel: (814) 865-3070.

Nalova Westbrook is a doctoral student in Language and Literacy Education at

Pennsylvania State University in the department of Curriculum and Instruction. She holds

a master's degree in Media Studies from Pennsylvania State University. Her research

interests are reading policy and media history and their relationship to the development of

institutions of African descent.

Address: 274 Chambers Building, University Park, PA 16802. Tel: (814) 865-1500; fax:

(814) 863-7602.

Appendix

QUESTIONNAIRE: INSTANT MESSENGER USE

**THANK YOU FOR TAKING A FEW MINUTES TO FILL OUT THIS SURVEY

CAREFULLY AND COMPLETELY.**

1. Do you ever go on-line? Y N

a. If no, go to number 10.

b. If yes, continue with the next question.

2. Have you ever used any Instant Messenger (IM) software (e.g. AOL Instant Messenger

[AIM], MSN Messenger, ICQ, etc.)? Y N

a. If no, go to number 11.

b. If yes, continue with the next question.

3. PLEASE ANSWER THE FOLLOWING.

a. On average, how many hours per day do you have your IM software on your computer?

(0-24) _____ hrs

b. On average, how many hours per day do you actually use IM (versus just having the

program open on your desktop)? (0-24) _____ hrs

4. PLEASE RATE THE FOLLOWING.

I use IM at/in:

some of the time almost always never

a. Home/Dorm

1��2��3��4��5��6��7��8��9��10

b. Computer Lab

1��2��3��4��5��6��7��8��9��10

c. Work/Office

1��2��3��4��5��6��7��8��9��10

d. Other places (please specify):

____________________________________________

5. Do you use IM to talk with your friends? Y N a.

If no, go to number 12. b.

If yes, continue with the next question.

6. PLEASE INDICATE THE EXTENT TO WHICH YOU AGREE WITH THE

FOLLOWING STATEMENTS.

When I talk to my friends on IM:

strongly disagree disagree agree strongly agree

a. Its like they are in the next room.

1��2��3��4��5��6��7��8��9��10

b. I feel like I can talk about anything.

1��2��3��4��5��6��7��8��9��10

c. I feel like our conversation is predominately shallow.

1��2��3��4��5��6��7��8��9��10

d. I feel they really understand me.

1��2��3��4��5��6��7��8��9��10 e.

I feel close to them.

1��2��3��4��5��6��7��8��9��10

f. A warm atmosphere is created.

1��2��3��4��5��6��7��8��9��10

g. I feel like they might judge me.

1��2��3��4��5��6��7��8��9��10

7. PLEASE RATE THE FOLLOWING.

When I talk to my friends on IM, generally our conversations are about:

never some of the time almost always

a. Family-related issues

1��2��3��4��5��6��7��8��9��10

b. Fears

1��2��3��4��5��6��7��8��9��10

c. Future aspirations

1��2��3��4��5��6��7��8��9��10

d. Love/sex

1��2��3��4��5��6��7��8��9��10

e. Relationships with significant others

1��2��3��4��5��6��7��8��9��10

f. The latest social gathering

1��2��3��4��5��6��7��8��9��10

g. What happened to each of us during the day

1��2��3��4��5��6��7��8��9��10

8. PLEASE INDICATE THE EXTENT TO WHICH YOU AGREE WITH THE

FOLLOWING STATEMENTS.

strongly disagree disagree agree strongly agree

a. I cant wait to see if my friends have sent me an instant message.

1��2��3��4��5��6��7��8��9��10

b. After talking with my friends on IM, I want to see them face-to-face.

1��2��3��4��5��6��7��8��9��10

c. I tend to keep very personal information to myself when talking with my friends on IM.

1��2��3��4��5��6��7��8��9��10

d. I am able to understand my friends feelings when talking with them on IM.

1��2��3��4��5��6��7��8��9��10

9. PLEASE RESPOND TO THE FOLLOWING.

never some of the time almost always

When you use IM to talk with your friends:

a. Do you feel close to your friends most of the time?

1��2��3��4��5��6��7��8��9��10

b. Do you feel it is important for you to listen to your friends very personal disclosures?

1��2��3��4��5��6��7��8��9��10

c. Do you feel your relationship with you friend is satisfying?

1��2��3��4��5��6��7��8��9��10

d. Do you feel it is important to you that they be encouraging?

1��2��3��4��5��6��7��8��9��10

e. Do you feel your relationship with them is important in your life?

1��2��3��4��5��6��7��8��9��10

f. Do you feel like being encouraging and supportive to your friends when they are

unhappy?

1��2��3��4��5��6��7��8��9��10

**PLEASE GO TO NUMBER 11.**

10. Why dont you go on-line? (please explain)

______________________________________________

11. How often do you use the following media?

never some of the time almost always

a. Telephone

1��2��3��4��5��6��7��8��9��10

b. Cellular phone

1��2��3��4��5��6��7��8��9��10

c. E-mail

1��2��3��4��5��6��7��8��9��10

d. Other (please specify)

_______________________________________________________

12. How often do you communicate with your friends using the following media?

never some of the time almost always

a. Telephone

1��2��3��4��5��6��7��8��9��10

b. Cellular phone

1��2��3��4��5��6��7��8��9��10

c. E-mail

1��2��3��4��5��6��7��8��9��10

d. Other (please specify)

______________________________________________________

13. Age (in years): _____

14. Gender: M F

15. Do you own a computer? Y N

**END OF THE SURVEY. THANK YOU!!**

©Copyright 2004 Journal of Computer-Mediated Communication