Advertising, Marketing, and Design serve as a bridge between consumers and the company’s products/services. These are fast-paced industries. Advertising agencies are a hub for talent, but advertising agency jobs are hard to pin down. Show
 While these agencies might have a clear division into separate departments – creative, management, business development, media, technology, strategy, and operations – the specific roles can vary a lot across different ones.
Advertising agencies are creative hotspots and are also known for coining quirky titles to replace the traditional ones. Hence, you might have a ‘Director of Innovation’ instead of a Creative Director. Therefore, irrespective of the title, these roles’ actual obligations continue to be quite the same. No matter what it’s called, an account manager is still the person responsible for dealing with customers and their requirements.
Sponsored Content - Posts And Ads You May Like: We will briefly explain the roles and responsibilities of the following professionals:
But First, let’s explain the advertising agency’s peculiarities. What is an Advertising Agency?An advertising agency is an organization that sells services related to planning, creating, and executing creative marketing campaigns, ads, and promotions for companies. In general, the advertising agency is hired by a client to perform the beforementioned services. In some companies, the advertising agency can be inside the organization, as an independent department, working the same way as an outsourced firm.
Advertising agencies are crucial for brand development and sales performance. They develop creative work in writing copies, graphic artworks, jingles, sales ads, logos, tv campaigns, digital campaigns, etc. They work with traditional and digital media and help companies plan budgets to utilize those types of media. How Does An Advertising Agency Work?Advertising agencies work closely with the company’s marketing departments to get the briefings and pitch campaign concepts and ideas. If the client selects the agency, the process follows with the media buy and creative tasks to come up with the campaign distribution, message, and artwork. The advertising agency project team working in the company’s campaign depends on the project’s needs and the companies goals, budget, and audience. Most agencies have four functions. The functions are: Account Planning, Client Servicing, Media Buy, and Creativity Agencies have different areas that work on individual parts of the company’s job. They usually charge clients by the hour, by task, or by projects. Here is a simple breakdown of the various advertising agency jobs and their responsibilities. What Are The Advertising Agency Jobs Titles, Roles & Responsibilities?Account Director / ManagerAdvertising agency jobs can be both creative and analytical. Such agencies also need managers to accomplish tasks, like in any other case. An Account Director is generally a person who establishes a link between the client and the creative team. In addition to this, Account Managers take responsibility for:
Maintaining accurate progress reports and analyzing how customers use their products is also a part of their job. Skills required: Analytical, problem-solving approach, concise and clear communication, leadership, people-oriented. Marketing Manager / DirectorThe marketing director makes sure that the marketing process is consistent and flawless across different advertising campaigns, and they also ensure the client’s brand is recognizable and appealing. READ ALSO Best Paying Jobs In Electric Utilities Central Hence, their key responsibilities are:
The Marketing Manager is one of those main advertising agency jobs wherein the person helps align the agency with the general inclination of clients’ brands. Skills required: Communication, analytical, awareness of market trends, research, copywriting, eye for detail. Traffic Manager / Production ManagerTraffic Managers connect account managers with relevant departments and personnel within the agency. They are also responsible for:
Traffic managers are also usually outgoing people who excel at problem-solving. They take care of the project’s deadlines and project task distribution among creative teams. Skills required: Project management, time management, organization, and customer service. Brand StrategistA brand strategist renders guidance, especially on the direction a brand, product/service should take. Therefore, they are responsible for:
Thus, a brand strategist aims to ensure a compelling brand message to the right target audience. This is done through research and analysis of market data trends. Besides, a brand strategist works on content marketing, SEO, e-commerce development, etc. Skills required: Communication, personable, creative, marketing, strategy, analytical, awareness of market trends, research, teamwork, writing, and presenting. Digital StrategistA digital strategist plays a significant role in the successful planning and implementation of digital marketing strategies, taking into consideration offline marketing efforts as well. Hence, titleholders of such advertising agency jobs are responsible for:
Skills required: Knowledge of existing and emerging digital technologies, research, communication, strategic mindset. Media Planner / BuyerA media planner/buyer’s function is to classify the most suitable media platforms to market a brand, product/service. Also, they place developed advertising in different media channels to create faster ROI for the campaign. A media buyer ensures that campaigns reach the highest number of people For instance, if a particular Ad isn’t doing well in a specific magazine, the media buyer will link it to the intended audience to optimize the dollar value. The person will do so via the best-suited media to make the ad effective. Advertisement placements are basically digital channels (social networks, ad networks, search engines, email marketing), radio, television, magazines, and newspapers (those remaining physical ones). Besides placements, media buyers also negotiate the price for all advertisements. Therefore the key responsibilities are:
Furthermore, a media planner analyzes the audience, content, and ratings of a wide range of media platforms. Skills required: Financial acumen, analytical mindset, communication, knowledge of media platforms, and negotiation. Creative DirectorThey are the final decision-makers regarding copy/design. Furthermore, they also approve essential projects before they can be shown to the client. Hence, their responsibilities include:
READ ALSO What Is The Foot-In-The-Door Technique And How To Apply It? Creative directors also create a vision for the products sold. Of all advertising agency jobs, this is a reasonably open-ended position indeed. Skills required: Leadership, emphatic, strategy, marketing awareness, interest in social and cultural trends, understanding of latest creative techniques. Art DirectorAn art director is responsible for outlining a product’s, a service campaign’s, or a brand’s visual characteristics. An art director also keeps up with the latest social and cultural trends. The difference between the art and the creative director is that the art director is responsible for the visuals, aesthetics, and artistic aspects of the project, while the creative director is in charge of the whole creative campaign, which besides the aesthetics, also includes the message, audience target, execution, and strategy of the campaign. Thus, they are responsible for :
Skills required: Creative, understanding of photography, typography, and printing techniques, expertise in relevant software. Graphic DesignerA Graphic Designer is one of those advertising agency jobs whose work covers a vast spectrum by bringing ideas to reality, thus creating visual concepts on the art directors’ design direction. They are therefore required to:
Skills required: Visual ideation, creative problem solving, software knowledge, layout, print design, and time management. Digital IllustratorIllustrators must create 2-D drawings that can be used in advertisements, books, magazines, packaging, greetings cards, newspapers, and more. Skills required: Hand and computer drawing, creativity, eye for detail, understanding of print and digital media production, communication. Image RetoucherImage retouchers are responsible for enhancing the appearance of a picture to suit a project’s specifications. Also, they are in charge of combining images, consolidating or eliminating backgrounds, playing with colors, and anything that creates an entirely new copy. Skills required: High creativity quotient and an eye for detail. UX + UI DesignerWith the world being swept away by a wave of technology, a brand’s digital presence is more than necessary. A User Experience (UX) designer is usually responsible for:
Whereas a User Interface (UI) designer is responsible for:
A UI/UX designer has to be empathetic. And they must also be well versed in interaction designing, coding, and visual communication. Web DeveloperA web developer is required to create programs and applications for the Internet. A web developer can generally develop a website from scratch with layouts, features, and functions. In addition to innovation, advertising agency jobs like web development also require a technical approach. Currently, it is common to see these types of jobs being outsourced to specialized web development companies, but having it in-house can make a difference in project speed and quality. Skills required: Programming languages (HTML, CSS, SQL, Phyton, PHP, Ruby, etc.), wireframing, PSD, and other creative software. Web DesignerUnlike a web developer, the web designer’s work is not as in-depth. But a designer is required to possess both creative and technical skills to redesign websites. Besides, a web designer is needed to focus on making websites more aesthetically appealing and easy to use. The web designer will be asked to create a website design based on wireframes and documentation, or sometimes created from scratch. Hence, the professional in this position needs to be very connected with the trends and online consumer preferences that usually change quickly. Skills required: Creative, visual design, HTML and CSS coding, design software, and optimization. Application DeveloperDue to an upsurge in smartphone users, an app developer must test and create applications for electronic devices, such as tablets and mobile phones. Skills required: Cross-platform development, UX/UI design, wireframing, knowledge of modern programming languages, awareness of existing and future technologies and products. Content ProducerAdvertising agency jobs demand high creativity, and a content producer is essential to create this creativity. He must be original to develop written and visual content for print or digital applications. Images, eBooks, blog posts, videos, catalogs, advertising materials, and infographics are a few examples. Skills required: Writing, editing, research, vlogging, communication, and an eye for detail. CopywriterA copywriter develops concepts and ideas for advertising campaigns. They also write the text used in promotional campaigns. As a result, the copy usually focuses on sales.
Copywriters can write for a wide variety of communication platforms. A copywriter has to focus on writing compelling copies. Skills required: Creative writing, editing, communication, research, investigative, and an eye for detail. Social Media ManagerNow it is crucial to get the word out on the digital platforms. Various social media platforms have different marketing campaigns running across them. Hence, advertising agency jobs include the position of a Social Media Manager. They are responsible for: In addition to managing social media, it is imperative for a social media manager to be productive and show positive results. Consequently, the manager will think on his feet. Skills required: Knowledge of digital marketing trends, understanding how online media works, community management and engagement, proactive SEO, and optimizing content. Wrapping UpAdvertising agency jobs can be highly fragmented in the case of a bigger group. On the other hand, it can even require one man to handle many different jobs if the set-up is small. Depending on the size, focus, and type, advertising agency jobs can vary. Every firm has its own goal to fulfill and has different priorities. Based on that, some out-of-focus jobs can be outsourced to other agencies or companies with this type of expertise. Thus, advertising agency jobs differ when it comes to responsibilities. To work in a branding agency, you will have to have a creative niche and enjoy your work. Advertising agency jobs are exciting and should be taken up if you have the skill set. |
What do you call a person who works in advertising?
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