55) Effective positioning begins with ________ the company's marketing offer in order to giveconsumers more perceived value.CDiff: 2 Page Ref: 53 Get answer to your question and much more Skill:ConceptAACSB:CommunicationObjective:2-456) In the four Ps of the marketing mix, design, packaging, services, and variety all fall under thecategory of ________.ADiff: 2 Page Ref: 53 Get answer to your question and much more Skill:ConceptAACSB:CommunicationObjective:2-457) The text suggests that instead of thinking of selling products, marketers would be wise totake the customer's view and think of ________.A) providing convenienceB) offering solutions to problemsC) initiating two-way communicationD) offering discountsE) connecting services and productsAnswer:BDiff: 2 Page Ref: 54 Skill:ConceptObjective:2-416 |