Im sorry i did it. i did not know it was wrong. this comment is most consistent with the:

Maisie spilled soda on her friend's borrowed dress. Aiden tweeted a photo when Tafweez tripped over his crush's bag and landed in her lap. Tasha dropped her mom's favorite plate — then responded by yelling at her mom because she was so upset at her mistake.

We all mess up. We're human, and it's not always easy to get along with everyone all the time. Sometimes we hurt people's feelings without intending to. Sometimes, we're deliberately mean and we feel bad afterward. So we apologize.

An apology tells someone that we're sorry for the hurt we caused — even if we didn't do it on purpose. It's a way of saying we're aware of what we did and we'll try to do better in future.

Why Apologize?

Apologies are one of the tools we use to build good friendships and relationships. When you say "I'm sorry" (and really mean it), it's because you probably feel bad that something you did or said hurt another person. Saying you're sorry is more than just words. You're also saying that you respect the other person and you care about his or her feelings. Apologizing shows you have empathy.

After apologizing, you might feel a little better. The other person probably will, too. When you apologize in a caring way, you can feel good because you are trying to make things right again.

What Does an Apology Sound Like?

There are many ways to apologize. Here are some examples:

  • "I'm sorry about the mean thing I said to you."
  • "I'm sorry I lost your book."
  • "I was mad, but I shouldn't have called you a name. I'm sorry."
  • "I'm sorry I hurt your feelings."
  • "I'm sorry I yelled at you."
  • "I'm really sorry I pushed you when I was mad. That was wrong. I won't do it anymore."
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When Should You Apologize?

If someone is upset because of something you did, you'll want to set things right. Here are some times when an apology can make the difference:

  • If you hurt or tease someone, even if you didn't mean it.
  • If you lose or break something that belonged to someone else.
  • If you did something you knew was wrong — like telling a lie or breaking a rule on purpose.
  • If you didn't do something you were supposed to do — like keeping a promise or a curfew.

Everyone needs to apologize (even adults) when they do something wrong. By doing the right thing and saying "I'm sorry," parents and other adults set an example. This is how kids learn to apologize when they need to.

Does Apologizing Fix Everything?

Sometimes a heartfelt "I'm sorry" fixes everything right away. Other times, it might take a while for someone to get past feeling upset. You may need to give the other person some time. Even after you say you're sorry, you might still feel bad about what you said or did — but you can feel good about apologizing, fixing the mistake, or making up your mind to do better.

What If You've Been Hurt?

When someone apologizes to you, you may welcome it and be ready to forgive whatever happened and move on. Or you might not feel like being friendly again right away. If a person keeps hurting you and apologizing without making an effort to change, you might not want to hang out with that person anymore.

Just because someone apologizes doesn't mean you have to be friends. It's polite to accept and acknowledge an apology, but anything more is up to you!

Im sorry i did it. i did not know it was wrong. this comment is most consistent with the:

Editor’s note: This article is a re-run as part of our countdown of top stories from the past year.

If you’ve ever spent time around a gaslighter, you know what they’re capable of.

Gaslighters engage in the manipulation technique of distorting known facts, memories, events and evidence to invalidate a person’s experience. The idea is to make those who disagree with the gaslighter question their ability, memory or sanity. (See it in action in the 1944 movie “Gaslight,” starring Ingrid Bergman and Charles Boyer.)

Gaslighters use lies, false promises and personal attacks to make those around them doubt themselves. For example, at a meeting on Tuesday, your boss says, “You can all leave at noon on Friday.” When Friday comes along, your boss indignantly says, “I would never say you could leave early. You weren’t paying attention.”

When it comes to politics, gaslighting is all around us. Gaslighting also occurs in personal relationships, though it is often subtler, but gaslighting in the workplace can be especially destructive—particularly if your boss is the culprit.

[FREE REPORT: Top 10 Tech Trends for Communicators in 2022]

According to Psychology Today, gaslighting typically begins gradually, with a snide comment or critical remark disguised as a joke. The gaslighter may then deny having said or done something, tell blatant lies and eventually project his or her bad behavior or traits on you.

The more aware you are of a gaslighter’s techniques, the better you can protect yourself. The following are phrases to look for if you suspect someone is trying to gaslight you.

1. “If you were paying attention…”

2. “If you were listening…”

3. “If you knew how to listen…”

4. “We talked about this. Don’t you remember?”

5. “I guess I’ll have to repeat myself since you can’t remember.”

6. “You need to learn to communicate better.”

7. “You’re being irrational.”

8. “Don’t you think you’re over-reacting?”

9. “You’re just over-sensitive.”

10. “Stop being so sensitive.”

11. “You’re too emotional.”

12. “You can’t take a joke.”

13. “You’re so thin-skinned.”

14. “You always jump to the wrong conclusion.”

15. “Stop taking everything I say so seriously.”

16. “Can you hear yourself?”

17. “I criticize you because I like you.”

18. “You’re the only person I have these problems with.”

19. “You’re reading too much into this.”

20. “I’m not arguing; I’m discussing.”

21. “I know what you’re thinking.”

22. “You should have known that this was not a good time to talk.”

23. “Why are you upset? I was only kidding.”

24. “Why would you think that? What does that say about you?”

What experiences do you have with gaslighting, PR Daily readers? Are there phrases you would add to the list for conscientious communicators to avoid?

Laura Hale Brockway is a regular contributor to PR Daily. Read more of her posts on writing, editing, and corporate life at impertinentremarks.com.

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Oops! You asked a recently fired friend-of-a-friend how his job is going. The words left your lips before you could scoop them back in. Inquiring about the biggest stressor in his life (the one he was praying no one would bring up) was an innocent mistake. Sure, you apologized profusely, but you can tell he’s smarting. Ugh.

This is a common, if painful, part of being a social creature in society. But apologizing for saying the wrong thing requires a different kind of apology than, say, spilling coffee on a stranger’s purse or running late to work. When you make an inappropriate comment or insensitive joke, the wound is internal, which can make patching things up more fraught.

It’s unrealistic to expect to be a perfect communicator. If you strive to never misspeak, you’re probably going to end up making it worse for yourself, “because then there’s more guilt, anger, upset feelings when the miscommunications and the hurt feelings occur,” said Don Cole, a licensed marriage and family therapist.

Humans are designed to operate in a community. When social rejection occurs, the exclusion can feel physically painful. A recent study in the Clinical Journal of Pain found that the same neural pathways that process social distress are also involved in the pathways of physical pain.

As clinical director of The Gottman Institute, an organization that brings research-based help to couples and trains therapists to be more effective as relationship counselors, Dr. Cole regularly sees couples who struggle with miscommunication. As it turns out, successful couples say the wrong thing just as often as unsuccessful couples do. The difference, he said, is that successful couples know how to repair hurt feelings when they’ve caused them.

We can apply this repair strategy not just to romantic partners, but to anyone we’re liable to unintentionally offend: friends, acquaintances and co-workers, too. Here’s how to bounce back from a verbal slip-up and heal those bruised feelings.

Assess the harm. “Be open and vulnerable with yourself about perhaps the damage that has been done,” said Andrea Bonior, a licensed clinical psychologist. You might think you need to apologize for one throwaway comment, but to this other person, this might be part of a larger pattern of thoughtlessness on your part. In fact, they could be angrier than you thought, especially if your remark touched a nerve.

“When we find out we’ve hurt someone, we have these instincts that pop in to want to restore balance,” said Ijeoma Oluo, author of “So You Want to Talk About Race.” If you aren’t clear on what you said that was hurtful, Ms. Oluo recommends reaching out and saying, “It would help make this right if you could explain what I did that harmed you.” Don’t frame it as, “Tell me why you’re mad,” but ask, “What did I do?”

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Don’t “catastrophize.” People who are prone to guilty thoughts tend to be harder on themselves. They’ll say things like: “I can’t believe I said that. I’m a terrible person.” If you find yourself in a shame spiral, Dr. Bonior suggests reframing your internal narrative about the event into something more realistic, supportive and helpful, like: “This situation touches a chord. I’m feeling ashamed, but I can make this better. Everyone makes mistakes.”

Don’t let it fester. You might be tempted to put the issue on the back burner, but that’d be a mistake, experts said. Not only will you spend more time worrying about the situation, but the longer you delay bringing up the gaffe, the more awkward it will be. Dr. Bonior suggests setting a period of time to lick your wounds (an hour, a day), but try to make amends as soon as possible. Sometimes when we procrastinate on having a difficult conversation, we end up not having the talk at all, which is what actually causes irreparable damage to the relationship. “It’s not the initial offense,” she said. “It’s how it was handled.”

Take responsibility. Resist the urge to get defensive or make excuses, like, “Well, I didn’t mean it,” or, “Why are you so sensitive? It was clearly a joke.” Avoid quibbling over specifics, and just let the other person have their feelings, Dr. Bonior said. Make it clear that you don’t take what you did lightly. Studies show that labeling your feelings can help manage anxiety and depression. So saying things like, “I’m ashamed I said that,” or “I’m appalled I hurt you,” might alleviate some of your anguish over the situation. However, you don’t want to make yourself the victim, so don’t lay it on too thick, Dr. Bonior said.

Validate their pain. It’s tempting to use this time to clarify your intent — you might be feeling under attack, and it’s understandable to want to clear your name. But unless the person asked what you meant by your comment or joke, don’t go there. What you intended to say is irrelevant in a conversation centered on the negative impact of your words. It’s also not productive to argue whose version of events is correct. Memory isn’t a digital recording; it’s an emotional encoding of an event, Dr. Cole said. Accept that what the person heard and felt was real: “My comment was inappropriate and I understand why you’re upset.”

Be genuine. Make sure your apology comes from your heart. Avoid canned phrases like, “I’m sorry if you were hurt.” That language distances yourself from your actions and can feel hollow to the recipient. Body language, facial signals and vocal pitch are all lost in written communication, which makes email and text messages less than ideal when broaching sensitive topics like an apology. Experts said it’s best to deliver an apology face-to-face if possible. Speaking over the phone is the next best option.

Explain how it won’t happen again. Sharing what the situation taught you will reassure this person that you’ve learned from your mistake. Furthermore, educating yourself and making an effort to correct your behavior shows you’re operating in good faith. For instance, if you keep mispronouncing a co-worker’s name, own up to your mistake. Don’t bicker or say, “Well, it’s a really tricky name and I’ve never heard it before,” Alison Green said. As publisher of the career advice blog Ask a Manager and author of the book with the same name, Ms. Green recommends saying, “Hey, I’m really sorry I did that. I’m glad you told me and I will work on getting it right.”

Reset. It can be especially important to have an uneventful interaction after a blunder in case the other person is wondering what the relationship will look like moving forward. Put their fears to rest. “If you then come in half an hour later and you’re talking to them about some normal work thing, often that will really put them at ease,” Ms. Green said. This will help to recalibrate the relationship and reassure them that all is well.

Let it go. If after giving it your best effort the other person isn’t able to move past the transgression, disengage. You can offer a sincere apology and own up to your mistakes, but you cannot make somebody accept it, Dr. Cole said. Sometimes words do irreparable harm.

No one owes you a relationship. “If you’ve harmed someone, there’s only so much you can attempt to repair. But if they don’t want to,” Ms. Oluo said, “they don’t have to.”

Still, try to embrace the opportunity to understand the other person’s lived experience and identify with their pain, even if you played a part in causing it. Not only will you be a more considerate friend and colleague, but by looking at the world through their eyes, you’ll be more likely to make the other person feel safe, heard and understood.