If want to find out how potential customers see your Google AdWords ads and learn its respective positioning on the Google search results page, you will now find out that the AdWords Ad Preview and Diagnosis Tool is the best way to accomplish this. Show Not only because it shows you a preview of a Google search results page (where you can determine if your ad is showing or not after entering a search term), but also because you can see how your ad actually appears in different devices and geographical locations without generating a single impression. Continued searches with your keywords via Google.com can have the effect of reducing your ad’s Quality Score. Even though this is unlikely since it would require a high number of queries, it is still not recommended to check your ad position directly via Google.com. Google nowadays is giving us very individual results, so if you have had some specific interest in your competitor’s domain the last couple of months, then his domain might be showing higher when you search, but not for regular searchers. To avoid confusion and to be able to see the exact ad position and environment of your ads, it’s best recommended to use the Google AdWords Ad Preview Tool. AdWords Ad Preview Tool SettingsDiscover Why Your Ads Aren’t Being Shown with the Diagnosis ToolWithin the Diagnosis Section inside the Ad Preview Tool, you have the ability to discover:
As soon as you finish selecting all the required information and you hit the enter button, you just need to scroll down to see the preview of the search results page. Here you will be able to see how your ad looks as seen on the selected device, and the ad position. As you can see, the Ad Preview & Diagnosis Tool has several useful features that you should take full advantage of. The Diagnosis Tool only works if you are signed into your AdWords account. This is because it takes the information from the AdWords account to return the name of the campaign and the name of the ad group that contains the keyword that triggered your ad. Use the Ad Preview Tool when checking your ads and enjoy the benefits that it offers you. Benefits When Using the Ad Preview and Diagnosis Tool
What to Check If You Can’t See Your AdIf your ad is not showing up in the Ad Preview Tool, then I would suggest that you look more closely at the following possible factors:
Next time you want to check your ad, try using the Ad Preview Tool. You can either go to https://google.com/adpreview or, if you have already signed into your AdWords account, click on the Tools and Analysis tab and then on the Ad Preview and Diagnosis Tool button.
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Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content. See other posts by Tom Demers
A tool in your account that helps identify why your ad or ad extension might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads and extensions are appearing for your keyword. Once you have entered a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation. If you want to see how your ad appears in search results, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but it won't affect your performance stats by accumulating ad impressions every time you search for your ad. To use the Ad Preview and Diagnosis tool, click the tools icon in the top right-hand corner of your Google Ads account, then click on Ad Preview and Diagnosis under the 'Planning' section. You can also go right to google.com/AdPreview.
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