SWOT analysis is a strategic planning tool that can be used by Campbell Soup managers to do a situational analysis of the organization . It is a handy technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Campbell Soup is facing in its current business environment. Show
The Campbell Soup is one of the leading organizatations in its industry. Campbell Soup maintains its prominent position in market by critically analyzing and reviewing the SWOT analysis. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the company such as – marketing, finance, operations, management information systems and strategic planning. The SWOT Analysis framework enables an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2X2 matrix – also called SWOT Matrix. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the Campbell Soup to develop four types of strategies:
SWOT Matrix Strategies Objective The core purpose of SWOT matrix is to identify the strategies that an organization can utilize to exploit external opportunities, counter threats, and build on & protect Campbell Soup strengths, and eradicate its weaknesses. Step by Step Guide to Campbell Soup SWOT AnalysisStrengths of Campbell Soup – Internal Strategic Factors
Weakness of Campbell Soup – Internal Strategic Factors
Opportunities for Campbell Soup – External Strategic Factors
Threats Campbell Soup Facing - External Strategic Factors
Limitations of SWOT Analysis for Campbell SoupAlthough the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations.
Weighted SWOT Analysis of Campbell SoupIn light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers decided to provide weightage to each internal strength and weakness of the firm. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. This method is called Weighted SWOT analysis. It is better than doing simplistic SWOT analysis because with Weighted SWOT Analysis Campbell Soup managers can focus on the most critical factors and discount the non-important one. It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. Limitation of Weighted SWOT analysis of Campbell SoupThis approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Buy Custom Essay and Term Paper on SWOT Analysis / Matrix , Weighted SWOT Analysis of Campbell SoupExample of Weighted SWOT AnalysisYou can email us to get an example document of Weighted SWOT analysis. SWOT Worksheet & TemplateIf you like to do your own SWOT analysis or want to make your own Weighted SWOT SWOT matrix then feel free to download Fern Fort University SWOT Analysis Template. References / Citations & Bibliography
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