Which of the following best describes the purpose of sending a thank you message to a customer or client?

Expressing gratitude to your customers, employees and partners is key to building business loyalty and sustaining solid business relationships. This is especially true as consumers consider their connections to the brands they interact with and ultimately support. And although tacking a ‘Thanks much’ to the end of an email is good form, it certainly doesn’t replace the need to send a formal hold-in-your-hand thank you for your business note. We know a thing or two about business thank you notes as we’ve continued to help hundreds of businesses every year to increase customer retention with gratitude. There’s a certain art to writing the perfect thank you for your business note without sounding generic or sale-sy. We’ve got the details all mapped out so you can be sure to harness the power these tiny little cards wield in the world of business relationships. 

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Business thank you cards with handwritten fonts and automated personalization all printed, addressed and mailed for you.

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The Benefits of Sending a Thank You Note

Mailing timely thank you for your business cards makes good business sense for one major reason: customer retention. According to research conducted by Harvard Business School, a company can see total profits grow by 25-95% following an increase of only 5% in customer retention — which makes it an obvious worthwhile investment.

It should come as no surprise to any business owner or manager that expressing gratitude for your clients is the first step in building long lasting relationships  —  a key tenet in customer retention. Every one of us receives a ton of emails on the daily, but real hold-in-your-hand kind of mail is a throwback that easily delights. Mailing timely thank you cards is an easy way to surprise and delight your customers and remind them of their experience with your company (which was hopefully a good one). It also leaves your interaction on a positive note. Adding personal touches like these to online businesses who do not benefit from person-to-person interactions like that of brick and mortar companies is a must if you want to build those new client relationships.

As soon as your clients have their first interaction with your business, make sure their second touch point is a positive one like a personal thank you note. 

Personal business thank you cards are so much more than just meaningless words. They help to create and foster a personal relationship that is necessary for building and marketing a business.

Tips for Sending Out Thank You For Your Business Messages

Writing the perfect business thank you note isn’t rocket science, but there are definitely a few key mishaps to avoid. Before you dive into your business thank you message to your customers or your yearly gratitude thank you note to your employees — make sure you check out this list of tips in order to get your message across loud and clear!

Business Thank You Emails

Although sending a thank you email alone is insufficient at best, clicking send in some instances is also a must — especially in time sensitive scenarios. It’s important to note that most —if not all— the tips applied to writing business thank you notes apply here as well. A few specific tips to keep in mind when composing your thank you in the form of an email.

• Spell check — Just because you’re emailing from your phone doesn’t make spelling errors any more excusable. 
• Double check recipient email — Unless you’re replying to someone, double check that the recipient email is correct. Sometimes, autofill captures the wrong recipient causing your thank you to go unnoticed or worse, sensitive information gets distributed.
• Don’t email someone at odd hours — Make sure you don’t mail your business thank you email at 3am. This may seem off putting to your recipients and distract from the positive message of your actual email. 

Before we dive into sample messages, let’s cover a few ground rules to keep in mind as you’re composing your thank you for your business messages. 

Remember, you’re not writing a novel. Thank you notes are not emails (though even in an email this rule applies) — there is limited space. Keep your messaging concise and to the point. 

• Say thank you and actually tell them what* you’re thankful for.

Be specific about what you’re thanking them for. If it’s a thank you for supporting my small business, then give an example of how they’ve done that for you. 

And on that note, keep a lid on the dramatic effects. Sincerity is lost when someone starts to gush unrealistically. The level of gratitude should appropriately reflect the good deed.

Writing a successful business thank you message to customers (or anyone) requires a personal touch. Your recipient should feel your thoughtfulness come through in your note. Add a brief note about the recipient or your relationship.

We’ll be diving into full length message samples below, but here is a quick overview of some thank you phrases you can employ in your next business message to your customers.

• Your efforts are greatly appreciated. 
• Thank you for your business!
• Thank you for your support during these unprecedented times!
• Your customer loyalty is greatly appreciated.
• Thank you for supporting my small business and helping to keep our doors open! 
• Thank you for being part of the COMPANY NAME family. 
• I appreciate the opportunity to…

Sample business thank you messages, remove ‘Thank you for your business’ from your vocabulary by following these examples.

There are certain key phrases that are so commonly used, they begin to lose their value. ‘Thank you for your business’ is one of them. Finding ways to show your thanks in new ways will only give your note more sincerity. 

You’ve got some tips under your belt, time to get writing. Here are 11 scenarios as well as sample message examples of what you can write in your own business thank you cards.

For someone who helped you start your business.

Miriam,
Despite the bumps and bruises that have come along with 2020, the business is booming and that’s largely due to your wise guidance. Thank you so much for believing in my idea from the start and playing such an integral role in turning it into a reality.  

Please come by the offices next time you’re in the city, I’d love to introduce you to the team. Lunch is most definitely on me!

Immensely grateful,
Georgina Roe

When a customer has stuck around long enough to have an anniversary, they deserve a personal and thoughtful thank you note. Show them that you care about their business and build customer loyalty at the same time. Something along the lines of ‘Thanks for sticking around with us this long’ is a good starting point.

Mary,
It is my pleasure to reach out and thank you personally for being a loyal customer since January 2020! The past few years have taken everyone for quite a ride and we’re so grateful you chose to stick it out with us.

As a token of appreciation, we’ve left a little gift of gratitude waiting for you in your account — just log in.

Thank you for being a part of the Vandelay Inc. family!Josh Hartnett, CEO

Vandelay Inc.