QN=10When marketers set low expectations for a market offering, the biggest risk theyrun is ________.a.disappointing loyal customersb.decreasing customer satisfactionc.failing toattract enough customersd.failing to understand their customers' needse.incorrectly identifying a target market QN= 11Which of the following marketing management orientations focuses primarily on improving efficiencies along thesupply chain? Get answer to your question and much more QN=12Which of the following marketing management concepts is most likely to lead tomarketing myopia? Get answer to your question and much more QN= 13According to the production concept, consumers will favour products that are________ and ________. Get answer to your question and much more QN= 14The productconcept says that a company should do which of the following?a.improve marketing of its best productsb.market only those products with high customer appealc.focus on the target market and make products that meet those customers' demandsd.focus on making continuousproduct improvementse.make promoting products the top priorityQN= 15"Build a better mousetrap and the world will beat a path to your door" reflectsthe ________concept. Get answer to your question and much more QN=16Which marketing orientation calls for aggressive promotional efforts and focuseson generating transactions to obtainprofitable sales? Get answer to your question and much more QN=17Which marketing orientation holds that achieving organizational goals dependson knowing the needs and wants of target markets and delivering thedesiredsatisfactions better than competitors do? Get answer to your question and much more QN=18Though often criticized, the selling concept is particularly appropriate andeffective with which of the following types of products?a.Convenientb.Shoppingc.Specialtyd.Unsoughte.Demarketed QN=19Which of the following reflects the marketing concept philosophy? Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 171 pages? Upload your study docs or become a Course Hero member to access this document Marketing, researcher, Cameron, Nathan Zabalas
QN=10When marketers set low expectations for a market offering, the biggestrisk they run is ________. Get answer to your question and much more QN= 11Which of the following marketing management orientations focusesprimarily on improving efficiencies along the supply chain? Get answer to your question and much more QN=12Which of the following marketing management concepts is most likely tolead to marketing myopia? Get answer to your question and much more QN= 13According to the production concept, consumers will favour products thatare ________ and ________.a.satisfying; quality focusedb.advertised; affordablec.in high demand; hard to findd.segmented; conveniente.available; affordable QN= 14The product concept says that a company should do which of thefollowing? Get answer to your question and much more QN= 15"Build a better mousetrap and the world will beat a path to your door"reflects the ________ concept. Get answer to your question and much more QN=16Which marketing orientation calls for aggressive promotional efforts andfocuses on generating transactions to obtain profitable sales? Get answer to your question and much more QN=17Which marketing orientation holds that achieving organizational goalsdepends on knowing the needs and wants of target markets and deliveringthe desired satisfactions better than competitors do?a.production conceptb.marketing conceptc.selling conceptd.product concepte.societal marketing concept QN=18Though often criticized, the selling concept is particularly appropriate andeffective with which of the following types of products? Get answer to your question and much more QN=19Which of the following reflects the marketing concept philosophy? Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 117 pages? Upload your study docs or become a Course Hero member to access this document Marketing, researcher, Cameron, MIX CHOICES, Nathan Zabalas |
When marketers set low expectations for a market offering, the biggest risk they run is ________.
zusammenhängende Posts
Urheberrechte © © 2024 frojeostern Inc.
