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Section 21, Subchapter B of the Texas Administrative Code (TAC) defines and states standards for truthful and adequate disclosure of the information included in insurance advertisements and solicitations. The rules apply to all forms of “advertising” by insurance agents and agencies, including but not limited to the following:
Institutional Advertisements Internet Advertising General Rules For AdvertisementsThe following rules, and others specified in the TAC, apply to all advertising, including institutional advertising:
Rules for Advertisements of Specific Policies (Non-Institutional)
Testimonials and EndorsementsTestimonials used in advertising must be genuine and must represent the current opinion of the author. They must be applicable to the advertised policy and accurately reproduced. If an insurer, agent or specific policy has been approved or endorsed by an unlicensed person or entity (such as a society, association or other organization), that fact and the relationship between the parties must be disclosed in the advertisement. Use of Statistics and Citations Inducements and Incentives An advertisement may not state or imply that the insurer or agent has made or will make a donation to an organization if the organization or its members purchase insurance from the insurer or agent. Rules Pertaining to Life, Health and Accident Insurance Lead Solicitations and Group Meetings An advertisement for an event or group meeting must include the phrase “insurance sales presentation” when the meeting will be used to disseminate information regarding insurance products, or where insurance products will be offered for sale, or where individuals will be enrolled, educated or assisted with the selection of insurance products. Reference Sources:
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