What was the first step in sport analytics?

What was the first step in sport analytics?

Sports and science have always been naturally intertwined. An athlete improves their ability to kick or throw a ball by practicing over and over again, each time analyzing the path of the ball so they can do it better the next time. In physics, the path of a projectile is studied so we can better understand how objects move in the air. We’ve analyzed the way we run so that we can run faster and faster as long as we’ve walked on two feet. The mechanics of running are analyzed across numerous fields of study. A scientific field and an athlete have a substantial central commonality: they study and analyze past performance to improve future outcomes. They strive to progress and grow. 

However, in the past twenty to thirty years or so, sports and science have begun to cooperate like never before. Not only are we studying a player’s body in a medical lens to extend their career and aid in conditioning, but we’re studying the way their foot plants when they begin to run, we’re measuring the way their arm moves when they throw, and we’re using recorded stats to study and analyze a team or player’s performance.

The last example in that list is what we’ll explore here. By name, this analysis has come to be known as sports analytics. But despite it holding a namesake, the raging river of sports analytics is inseparably dependent on its academic tributaries for its speed and fervor. Since its birth, numerical sports analysis has been done using processes and practices from a variety of other fields, as most fields do when they first begin. When working with sports data, financial analysts use financial processes, data scientists use data science practices, statisticians rely on traditional statistical methods, and so on. 

But now, sports analytics has reached a point where the river has carved a large enough valley into the earth that it can begin to foster its own ecosystem, separate from its tributaries. Sports analytics needs to truly become a science. One with its own principles, fundamentals, best-practices, processes, theories, and all of the other elements that come along with an application evolving into a separate field of study.

Achieving that next step in the development of sports analytics lies in the acknowledgment that the goal is to analyze sports. Not necessarily do statistical, financial, or physical analysis on sports information, even if that remains a vital part of it all. Analyzing sports requires a deep understanding of these games and how the data being worked with is connected to and leads to that understanding. That means looking at the data we’re given and breaking down what it is, how it can be used, what it means in a sports context, what it doesn’t mean in a sports context, and so much more.

Though, a science never reaches its final form. It is constantly improving and changing, and sports analytics is no exception. As the games themselves change and technology improves, this growing science will change and improve with it. So, most everything written here is subject to change, and be revised and improved. But the hope is that this serves as a beginning to the collection, unification, and systemization of the field of sports analytics. 

What was the first step in sport analytics?

Considering that technology and data have made an impact in so many industries, why should sports be an exception? Welcome to the truly wonderful (and complex) world of Sports Analytics!

“People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage.” So said (the original) Michael Lewis, in “Moneyball: The Art of Winning an Unfair Game”

Just as making use of data to optimize performance is widely used across all industries, the same now applies to sports. All sports.

In this article, we will discuss the ins & outs of Sports Analytics and how technology is driving that practice forward.

What Is Sports Analytics?

Back to Moneyball for a moment, perhaps you’ve only heard about analytics in the context of sports thanks to Brad Pitt. In reality, Sports Analytics has been around ever since the inception of commercial sports. What should be a process of collecting relevant, historical & other statistical data to improve the performance of an individual player or a team, has long been driven by personal judgments and mysterious instincts. The real tricks of the trade were privy to a small subset of the sports world.

The documented history of Sports Analytics goes back to the 19th-century baseball guide, ‘The Beadle’s Dime Base-Ball Player’ written in 1861. The book states that the analysis of a player’s play in the field is necessary to estimate the player’s skill. Well, that’s exactly what Sports Analytics is all about. As the stakes grew bigger, it became clear that this practice needed a digital boost to deliver predictable impact & turn it into a combination of art & science. And that’s the era we are in now.

Fast forward to the 21st century, Sports Analytics has the capability to make use of modern data collection & interpretation tactics from real-time video data capture to powerful algorithms; it can now help interpret the data to create player strategies & game simulations for practice sessions as well as major games.

Global teams playing a variety of sports from the Chicago Cubs & Houston Astros of MLB to Toronto Maple Leafs & Chicago Blackhawks of NHL or San Antonio Spurs of the NBA & several teams of Grand Prix already make active use of Sports Analytics to improve their performance and gain a competitive edge. In fact, the practice is becoming more mainstream by the day and unsurprisingly, NFL teams are now looking to work with solution providers who can provide AI & Data Analytics based support to their operations.

Let’s dig into the specifics of how it’s being used in modern sports:

Deep Insights on Athlete Performance

Well, this one’s just table stakes.

Improving the performance of a team or a player makes use of on-field Sports Analytics where data is collected, interpreted & used for finding gaps in performance & understanding the individual’s shortcomings and hidden strengths.

This dovetails into strength & weakness insights of the team as well as the competitors.

Of course, this would also used for player trading and drafting (Tracking a player’s performance over a period of time & onboarding them to the team). A digital transformation to the Moneyball strategy, if you will.

Analyzing Injury & Predicting Player Health

Making active use of video footage of player performance & can help determine player stamina, active game time & similar metrics to tell a lot about the player’s health. Analyzing previous situations that led to a player injury can help provide intelligence to avoid them in the future.

Improving Revenue from Tickets

The sports industry is big business with high-value business decisions & tremendous economic repercussions even beyond the playing field. Revenues from game events, merchandising, sponsorships, media rights are critical for every team today. Off-field Sports Analytics helps in maximizing these. From finding the sweet spot for ticket prices to predicting the footfall at an event, Sports Analytics can help in streamlining revenue streams. Sports Analytics is also a great way of mapping fan loyalty, gauging the popularity of a player or a team via social media data & trends which can be used to launch merchandise as well as launch products & TV shows.

Betting

Sports Analytics is intricately tied to legal betting, a highly organized industry. Sports Analytics is the backbone of sports gambling as it lays the conditions, terms & odds that drive everything from fantasy leagues to betting on results for bookies & punters. With real-time player stats available readily, sports gambling creates fan interest & loyalty as it becomes a calculated, tactical play.

Of course, making Sports Analytics work isn’t easy. Expert data annotators with the capability to understand the rules, flow & nuances of each sport, are critical to lay the foundation. These data annotators draw & label the bounding boxes, track & record player movements, tag player actions to create a comprehensive record that the algorithms can dig into to deliver impact etc. They produce comprehensive data that sports coaches & expert strategists can dive into to make important decisions. 

Sports Analytics is already actively being used across diverse games from soccer, rugby, hockey, ice-hockey, tennis, badminton, baseball, cricket, lacrosse to kick boxing. Needless to say, partnering with the right service providers can be the first step in building a winning strategy for your team.

Let us give you a few free hours in the batting cage. Drop us a line at to get a sample game annotated at no cost!