What role does the General Insurance Code of Practice have within the insurance industry?

If you’re in the general insurance industry, you are probably already part of the 90% who are signatories to the General Insurance Code of Practice, A voluntary code developed by the Insurance Council of Australia, it seeks to raise standards of customer service and provide protection for policyholders.

One of the requirements of the code is that all employees know their obligations and are trained in the latest procedures. If your organisation doesn’t currently have training in place, you would be wise to institute it as part of a learning management system.

The first General Insurance Code of Practice was created in 1995 and was updated in 2005. The new code includes benchmarks relating to claims and complaints procedures and the provision of consumer information.

The code does not apply to:

  • workers compensation
  • compulsory third party insurance
  • marine insurance
  • reinsurance
  • medical indemnity insurance
  • life insurance issued by a life insurer
  • health insurance issued by a registered health insurer.

The main areas of the code cover a signatory’s responsibilities when selling insurance, dealing with claims, responding to disasters, providing information and handling complaints.

Selling Insurance

When selling insurance, the insurance provider agrees to:

  • Only use relevant information when assessing an application for insurance
  • Give a customer reasons if an application is refused
  • Refer them to the relevant bodies for more information.

Handling Claims

When a customer makes a claim, the insurer agrees to respond promptly (within 10 business days), unless more information or further investigation is required.

Where financial hardship is a factor, the insurer agrees to fast-track the claim and/or make advance payments.

Responding to Disasters

When a claim is made after a natural disaster, the insurer agrees to observe a cooling-off period, so that the claimant has adequate time to assess the true extent of their damage and losses.

Providing Information

The insurer agrees to provide customers with accurate, up-to-date information on general insurance matters that it easy to read and understand.

Handling Complaints

If a customer is unhappy with a product or service, the insurer agrees to advise them on how they can lodge a complaint and will respond to such a complaint within the agreed time frames.

Another section of the code requires signatories to accept full responsibility for workmanship carried out and materials used by their own authorised repairers.

Yet another area deals with a signatory’s responsibility to ensure all employees, representatives and service providers know and understand the code and meet or exceed the required standards.

The General Insurance Code of Practice is monitored and enforced by the Financial Ombudsman Service, which has the power to impose sanctions and call for remedial action if signatories breach any part of the code.

It is in the interest of every general insurer to adopt the provisions of the code and to ensure their employees receive compliance training on their obligations.

After all, a voluntary code of practice is infinitely preferable to increased government legislation, with the stringent compliance requirements and harsher penalties that would no doubt accompany it.

6.61 There are two key insurance industry codes of practice in Australia. The General Insurance Code of Practice (the Code) is a self-regulatory code that binds all general insurers who are signatories to it.[77] The FSC Code of Ethics and Code of Conduct (the FSC Code) is compulsory for all FSC members.[78] Industry codes such as these ‘play an important part in how financial products and services are regulated in Australia’.[79]

6.62 The ALRC recommends that both codes should include diversity statements or objects clauses that encourage consideration of the needs and circumstances of a diverse range of consumers, including mature age persons.

General Insurance Code of Practice

6.63 The Code was developed and introduced by the ICA—the representative body of the general insurance industry in Australia—in 1994. It applies to all general insurance products, including travel insurance and sickness and accident insurance. It does not apply to workers’ compensation or cover reinsurance. The objectives of the Code are to:

  • promote better, more informed relations between insurers and their customers;

  • improve consumer confidence in the industry;

  • provide complaint and dispute resolution mechanisms; and

  • commit insurers and other insurance professions to high standards of customer service.[80]

6.64 The Code is binding on all signatories, including members of the ICA.[81] The Financial Ombudsman Service monitors compliance with the Code. Its findings are reported to the Code Compliance Committee which monitors compliance with the Code and has power to make determinations and impose sanctions.[82]

6.65 The Code provides that an independent party will be appointed by the ICA to review the Code every three years. The last review occurred in 2009, however other amendments were made in early 2012 and these commenced on 1 July 2012. In July 2012 a new review of the Code commenced. The review is being conducted by Mr Ian Enright and an advisory panel. A final report is due in May 2013.[83]

6.66 The ALRC proposed that the review examine ways in which the Code could be amended to encourage insurers to consider the needs and circumstances of mature age persons.[84] A number of stakeholders supported this approach.[85] Others, such as Suncorp, opposed the proposal on the basis that the Code

is a statement of principles designed to guarantee exceptional customer service standards and to protect the rights of policyholders and is supported by the objectives of the Code. Suncorp is of the view it is not appropriate, in any way, to limit these standards to a specific target group but considers it should apply to all consumers, without exception within the community.[86]

6.67 Similarly, the ICA submitted that while it ‘does not consider the Code an appropriate place to address anti-discrimination issues in detail, having regard to the strong regulatory regime already in place’ it recognised that

it may be appropriate to have an overarching principle in the Code committing Code participants to working to satisfy the general insurance needs of the whole community regardless of financial situation, age or disability.[87]

6.68 Mr Enright has indicated that issues of access and diversity have been raised in the course of the review, and they are ‘terribly important’. However he has suggested that addressing such issues in the Code at this stage would be a ‘significant shift’ and is not possible in the timeframe remaining for the review of the Code.[88] The ALRC suggests that issues of access and diversity, including in relation to mature age persons, might usefully be considered in the course of the next review of the Code and recommends the inclusion within it of a diversity statement or objects clause.

The FSC Code of Ethics and Code of Conduct

6.69 The FSC is the industry association for the financial services sector, which includes the life insurance industry. Compliance with the FSC Code is compulsory for all FSC members.[89] It contains specific rules as well as broader ethical principles to guide decision-making.

6.70 In response to the ALRC’s question about the review of other industry codes such as the FSC Code, the FSC submitted that its Code is not life insurance specific or tailored and

is not relevant to the specific subject matter relating to insurers and mature age persons. Therefore it should not be reviewed in the context of insurers and mature age persons. The intent of the [FSC Code] is to promote the highest integrity among the broad FSC membership. We do not believe it is appropriate to limit (or tailor) the operation of this Standard to a particular group or demographic.[90]

6.71 The ALRC recognises the particular roles these two codes play in the context of Australia’s insurance industry. The ALRC does not consider it appropriate to encourage or mandate the removal or extension of age-based limitations on insurance policies, or to limit the standards contained in the codes to a specific group, in this case mature age persons. However, the ALRC is of the view that it is appropriate for the codes to contain a diversity statement or objects clause that encourages consideration of the needs and circumstances of a diverse range of consumers. Such a statement should include reference to mature age persons, among other consumers.

Recommendation 6–5 The General Insurance Code of Practice and the Financial Services Council Code of Ethics and Code of Conduct should include diversity statements or objects clauses that encourage consideration of the needs and circumstances of a diverse range of consumers, including mature age persons.

The General Insurance Code of Practice sets out the standards that general insurers must meet when providing services to their customers.

The General Insurance Code of Practice was introduced in 1994 by the Insurance Council of Australia as a voluntary Code and it has been regularly reviewed and updated.

It sets out the standards that general insurers must meet when providing services to their customers, such as being open, fair and honest. It also sets out timeframes for insurers to respond to claims, complaints and requests for information from customers.

The Code is intended to be a positive influence across all aspects of the general insurance industry including product disclosure, claims handling and investigations, relationships with people who are experiencing vulnerability, and reporting obligations.