What is an in depth and detailed examination of a particular case within a real world context?

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods, but quantitative methods are sometimes also used. Case studies are good for describing, comparing, evaluating and understanding different aspects of a research problem.

When to do a case study

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation. They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Case study examples
Research question Case study
What are the ecological effects of wolf reintroduction? Case study of wolf reintroduction in Yellowstone National Park
How do populist politicians use narratives about history to gain support? Case studies of Hungarian prime minister Viktor Orbán and US president Donald Trump
How can teachers implement active learning strategies in mixed-level classrooms? Case study of a local school that promotes active learning
What are the main advantages and disadvantages of wind farms for rural communities? Case studies of three rural wind farm development projects in different parts of the country
How are viral marketing strategies changing the relationship between companies and consumers? Case study of the iPhone X marketing campaign
How do experiences of work in the gig economy differ by gender, race and age? Case studies of Deliveroo and Uber drivers in London

Step 1: Select a case

Once you have developed your problem statement and research questions, you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

  • Provide new or unexpected insights into the subject
  • Challenge or complicate existing assumptions and theories
  • Propose practical courses of action to resolve a problem
  • Open up new directions for future research

Unlike quantitative or experimental research, a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

In the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

In the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

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What is an in depth and detailed examination of a particular case within a real world context?
What is an in depth and detailed examination of a particular case within a real world context?

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Step 2: Build a theoretical framework

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

  • Exemplify a theory by showing how it explains the case under investigation
  • Expand on a theory by uncovering new concepts and ideas that need to be incorporated
  • Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework. This means identifying key concepts and theories to guide your analysis and interpretation.

Step 3: Collect your data

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews, observations, and analysis of primary and secondary sources (e.g. newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

For a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

Step 4: Describe and analyze the case

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis, with separate sections or chapters for the methods, results and discussion.

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

Case studies are a popular research method in business area. Case studies aim to analyze specific issues within the boundaries of a specific environment, situation or organization.

case study involves an up-close, in-depth, and detailed examination of a particular case or cases, within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm’s strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time (e.g., a specific political campaign) to an enormous undertaking (e.g., a World War).

Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. A case study does not necessarily have to be one observation (N=1), but may include many observations (one or multiple individuals and entities across multiple time periods, all within the same case study).

Case study research has been extensively practiced in both the social and natural sciences.

Case Study Research Designs

As with other social science methods, no single research design dominates case study research. Case studies can use at least four types of designs. First, there may be a “no theory first” type of case study design, which is closely connected to Kathleen M. Eisenhardt’s methodological work. A second type of research design highlights the distinction between single- and multiple-case studies, following Robert K. Yin’s guidelines and extensive examples. A third design deals with a “social construction of reality”, represented by the work of Robert E. Stake. Finally, the design rationale for a case study may be to identify “anomalies”. A representative scholar of this design is Michael Burawoy. Each of these four designs may lead to different applications, and understanding their sometimes unique ontological and epistemological assumptions becomes important. However, although the designs can have substantial methodological differences, the designs also can be used in explicitly acknowledged combinations with each other.

While case studies can be intended to provide bounded explanations of single cases or phenomena, they are often intended to theoretical insights about the features of a broader population.

Case Selection and Structure

Case selection in case study research is generally intended to both find cases that are a representative sample and which have variations on the dimensions of theoretical interest. Using that is solely representative, such as an average or typical case is often not the richest in information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. A case selection that is based on representativeness will seldom be able to produce these kinds of insights.

While random selection of cases is a valid case selection strategy in large-N research, there is a consensus among scholars that it risks generating serious biases in small-N research. Cases should generally be chosen that have a high expected information gain. For example, outlier cases (those which are extreme, deviant or atypical) can reveal more information than the potentially representative case. A case may also be chosen because of the inherent interest of the case or the circumstances surrounding it. Alternatively it may be chosen because of researchers’ in-depth local knowledge; where researchers have this local knowledge they are in a position to “soak and poke” as Richard Fenno put it, and thereby to offer reasoned lines of explanation based on this rich knowledge of setting and circumstances.

Beyond decisions about case selection and the subject and object of the study, decisions need to be made about purpose, approach and process in the case study. Gary Thomas thus proposes a typology for the case study wherein purposes are first identified (evaluative or exploratory), then approaches are delineated (theory-testing, theory-building or illustrative), then processes are decided upon, with a principal choice being between whether the study is to be single or multiple, and choices also about whether the study is to be retrospective, snapshot or diachronic, and whether it is nested, parallel or sequential.

John Gerring and Jason Seawright list seven case selection strategies:

Typical cases are cases that exemplify a stable cross-case relationship. These cases are representative of the larger population of cases, and the purpose of the study is to look within the case rather than compare it with other cases.

  1. Diverse cases are cases that have variation on the relevant X and Y variables. Due to the range of variation on the relevant variables, these cases are representative of the full population of cases.
  2. Extreme cases are cases that have an extreme value on the X or Y variable relative to other cases.
  3. Deviant cases are cases that defy existing theories and common sense. They not only have extreme values on X or Y (like extreme cases), but defy existing knowledge about causal relations.
  4. Influential cases are cases that are central to a model or theory (for example, Nazi Germany in theories of fascism and the far-right).
  5. Most similar cases are cases that are similar on all the independent variables, except the one of interest to the researcher.
  6. Most different cases are cases that are different on all the independent variables, except the one of interest to the researcher.

For theoretical discovery, Jason Seawright recommends using deviant cases or extreme cases that have an extreme value on the X variable.

Arend Lijphart, and Harry Eckstein identified five types of case study research designs (depending on the research objectives), Alexander George and Andrew Bennett added a sixth category:

  1. In atheoretical (or configurative idiographic) case studies the goal is to describe a case very well, but not to contribute to a theory.
  2. In interpretative (or disciplined configurative) case studies the goal is to use established theories to explain a specific case.
  3. In hypothesis-generating (or heuristic) case studies the goal is to inductively identify new variables, hypotheses, causal mechanisms and causal paths.
  4. In theory testing case studies the goal is to assess the validity and scope conditions of existing theories.
  5. In plausibility probes the goal is to assess the plausibility of new hypotheses and theories.
  6. In building block studies of types or subtypes the goal is to identify common patterns across cases.

In terms of case selection, Gary King, Robert Keohane, and Sidney Verba warn against “selecting on the dependent variable”. They argue for example that researchers cannot make valid causal inferences about war outbreak by only looking at instances where war did happen (the researcher should also look at cases where war did not happen). Scholars of qualitative methods have disputed this claim, however. They argue that selecting on the dependent variable can be useful depending on the purposes of the research.

King, Keohane and Verba argue that there is no methodological problem in selecting on the explanatory variable, however. They do warn about multicollinearity (choosing two or more explanatory variables that perfectly correlate with each other).

Engineering students participate in a case study competition.

Uses and Limits

Uses

Case studies have commonly been seen as a fruitful way to come up hypotheses and generate theories. Case studies are also useful for formulating concepts, which are an important aspect of theory construction. The concepts used in qualitative research will tend to have higher conceptual validity than concepts used in quantitative research (due to conceptual stretching: the unintentional comparison of dissimilar cases). Case studies add descriptive richness. Case studies are suited to explain outcomes in individual cases, which is something that quantitative methods are less equipped to do. Through fine-gained knowledge and description, case studies can fully specify the causal mechanisms in a way that may be harder in a large-N study. In terms of identifying “causal mechanisms”, some scholars distinguish between “weak” and “strong chains”. Strong chains actively connect elements of the causal chain to produce an outcome whereas weak chains are just intervening variables.

Case studies of cases that defy existing theoretical expectations may contribute knowledge by delineating why the cases violate theoretical predictions and specifying the scope conditions of the theory Case studies are useful in situations of causal complexity where there is equifinality, complex interaction effects and path dependency Case studies can identify necessary and insufficient conditions, as well as complex combinations of necessary and sufficient conditions. They argue that case studies may also be useful in identifying the scope conditions of a theory: whether variables are sufficient or necessary to bring about an outcome.

Limitations

Designing Social Inquiry, an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba, primarily applies lessons from regression-oriented analysis to qualitative research, arguing that the same logics of causal inference can be used in both types of research. The authors’ recommendation is to increase the number of observations (a recommendation that Barbara Geddes also makes in Paradigms and Sand Castles), because few observations make it harder to estimate multiple causal effects, as well as increase the risk that there is measurement error, and that an event in a single case was caused by random error or unobservable factors. KKV sees process-tracing and qualitative research as being “unable to yield strong causal inference” due to the fact that qualitative scholars would struggle with determining which of many intervening variables truly links the independent variable with a dependent variable. The primary problem is that qualitative research lacks a sufficient number of observations to properly estimate the effects of an independent variable. They write that the number of observations could be increased through various means, but that would simultaneously lead to another problem: that the number of variables would increase and thus reduce degrees of freedom.

The purported “degrees of freedom” problem that KKV identify is widely considered flawed; while quantitative scholars try to aggregate variables to reduce the number of variables and thus increase the degrees of freedom, qualitative scholars intentionally want their variables to have many different attributes and complexity. For example, James Mahoney writes, “the Bayesian nature of process tracing explains why it is inappropriate to view qualitative research as suffering from a small-N problem and certain standard causal identification problems.” By using Bayesian probability, it may be possible to makes strong causal inferences from a small sliver of data.

A commonly described limit of case studies is that they do not lend themselves to generalizability. Some scholars, such as Bent Flyvbjerg, have pushed back on that notion.

As small-N research should not rely on random sampling, scholars must be careful in avoiding selection bias when picking suitable cases. A common criticism of qualitative scholarship is that cases are chosen because they are consistent with the scholar’s preconceived notions, resulting in biased research.

Alexander George and Andrew Bennett note that a common problem in case study research is that of reconciling conflicting interpretations of the same data.