Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate (CTR) and give your ad great visibility on the Google search results page. Google Ad extensions give customers other alternative ways to interact with your ad. Below is an example of Google search ads with multiple different extensions types. Show
As you can see, there are many different extension types. Google Ads allows you to build out extension formats such as call buttons, location buttons, links to pages on your website, additional text, promotions and more. This blog will go through the different types of extensions, when to use them and how you can automate extensions with the use of the Dynamic Creative software. Before you begin adding Google Ad extensions…Try to use every extension relevant to your business and goals. They will only show if they’re predicted to improve your ad’s performance.
The Types Of Google Ad ExtensionsThere are 7 different types of extensions that you may want to consider utilising for your search ads. Choose your extensions based on your digital advertising goals. Below are common examples of advertisers goals and the extensions that can support them: GOAL: to drive customers to your physical locationLocation Extensions You can use location extensions to show your physical location address to encourage users to come visit you in-store. Location extensions have the ability to show your opening hours, photos of your business and when users click on the address it will show them directions on how to get there. Affiliate location extensions User affiliate location extensions if you want to help users find other retail chain stores that sell your products. Callout extensions GOAL: to get customers to contact youCall Extensions GOAL: to drive website conversionsSitelink extensions Callout extensions Structured snippet extensions Price extensions Promotion Extensions Automated Extensions in the Dynamic Creative PlatformThe Dynamic Creative software offers an automated solution to Google Ad extensions, specifically sitelink, promotion and structured snippet extensions. This is because we want to create the most relevant extensions for the ad group. If you have 1000s of SKUs, this is almost impossible to do manually! Automated Sitelink ExtensionsAny ad group that is built for a category that has sub-categories will use the landing pages for those sub-categories as the sitelinks. For example, let’s say your website has a category structure like this: Our software will build an ad group for ‘Women’. All ads in that ad group would then have sitelinks for ‘New Arrivals’, ‘Tops & Blouses’, ‘Pants & Denim’ and ‘Dresses & Skirts’. Learn more about our single keyword ad groups campaign and how our software automatically builds these campaigns out. And, finally, in the Google search results. Automated Structured SnippetsAutomatic structured snippets will use different values for each ad group, selected from inventory fields and limited to the products associated with each ad group. For example, if you sell mobile phones, you could use the Models (pre-defined) header and associate it with the Product field. Then your Apple iPhone ad group will use values ‘iPhone 6, iPhone 7, iPhone 8’ etc., and your Samsung Galaxy ad group will use values ‘Galaxy S5, Galaxy S6, Galaxy S7’ etc. Automated Promotion ExtensionsPromotion extensions add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer. Essentially, extensions are at way to expand your search ads allowing customers to find our more information about your business and interact with your ads in different ways. It’s recommended to have at least 4 extensions implemented in your Google Ads to help the performance of your search ad. If you want to find out more about our automated extensions or our campaign structure, feel free to book a meeting with us! |