What are the two primary outcomes studied in OB why are these two factors important to organizations?

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From: Organizational factors influencing successful primary care and public health collaboration

Primary Care: “…the crucial foundation of a health care system, and defines the key features of primary care as being the first point of entry to a health care system, the provider of person-focused care (not disease oriented] over time for all but the most uncommon conditions and the part of the system that integrates or co-ordinates care provided elsewhere or by others.” (Starfield, 1998)
Public Health: “…an organized activity of society to promote, protect and improve, and when necessary, restore the health of individuals, specified groups, or the entire population. It is a combination of sciences, skills, and values that function through collective societal activities and involve programs, services, and institutions aimed at protecting and improving the health of all people. The term “public health” can describe a concept, a social institution, a set of scientific and professional disciplines and technologies, and a form of practice. It is a way of thinking, a set of disciplines, an institution of society, and a manner of practice. It has increasing number and variety of specializes domains and demands of its practitioners [and] increasing array of skills and expertise” (Public Health Agency of Canada, 2008) p.13.
Collaboration: is defined as: “a recognized relationship among different sectors or groups, which have been formed to take action on an issue in a way that is more effective or sustainable than might be achieved by [any one group or sector] acting alone.” (Public Health Agency of Canada, 2008). p.9