The act of obtaining a desired object from someone by offering something in return

a. Marketing Myopia

b. Selling

c. Exchange

d. Delivery

Answer: c

Marketing MCQS With Answers –Set-1

1. “The concept of the marketing mix was developed by ‐‐‐‐‐‐‐‐‐.

2. “Many people want BMW, only few are able to buy” this is an example of …

3. …………. is the act of obtaining a desired object from someone by offering something in return.

4. It’s a combination of quality, service & price

5. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.

6. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.”

7. …………. Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & ………….. Involves transfer of ownership of the goods

8. ………..are the form of human needs take as shaped by culture & individual personality.

9. ………….. is want for specific product backed by on ability to pay

10. This of the following is not a type of Marketing Concept:

Marketing MCQ Questions –Set-2

1. “Get out production, cut the price”- Philosophy by Henry Ford is an example of…

2. …………..is the father of Modern Marketing.

3. The term marketing refers to:

4. ………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services

5. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

6. Marketing management is ________.

7. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

8. Marketers often use the term ________ to cover various groupings of customers.

9. Today, marketing must be understood in a new sense that can be characterized as:

10. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.

Marketing MCQ Questions And Answers –Set-3

1. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.

2. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.

3. Select an appropriate definition of Want

4. The key customer markets consists of

5. Definition of Marketing given by Philip Kotler:

6. Which of the following statements is the most correct statement?

7. Highest percentage of ideas for new products originates with/from which of the following sources?

8. Which of the following are the people who purchase new products almost as soon as the products reach the market?

9. Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?

10. If Videocon engineers its washing machines to spin the clothes faster regardless of whether or not customers want that speed, then Videocon has characteristics associated with

Marketing MCQ For Competitive Exams –Set-4

1. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

2. This company is well known for Technology innovation, Great value and act as a game changer.

3. ………buy products & ………….use product.

4. ………means the classification of standardized product into certain well-defined classes or groups.”

5. Goods are purchased from various places and or sources and assembled at one or sources and assembled at one place to suit the requirement of the buyer is known as……

6. ……….. is the acquisition of goods and services by the seller or industrial user for the purpose of resale.

7. ….…is establishment of certain standards or specifications for products.” It may involve Quality (color, taste, appearance, sweetness, purity) & Quantity (Weight, size, length etc.)

8. ……reflects the sum of the perceived tangible & intangible benefits & costs to customers.

9. In marketing, the term product:

10. An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?

Marketing MCQ With Answers –Set-5

1. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

2. Launching a product in a small part of the market is called:

3. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:

4. Introducing the new product into the market takes place in which stage of the new product development process?

5. Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new-product development process?

6. Presenting new-product ideas to consumers in symbolic or physical ways to measure their reactions occurs during which of the following stages?

7. A ___________________ is a detailed version of the idea stated in meaningful consumer terms.

8. The systematic search for new-product ideas is characteristic of which stage in the new product development process?

9. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:

10. Company can create successful new products by

Marketing MCQ For Competitive Exams –Set-6

1. One reason that idea screening is a critical stage in the new-product development process is that:

2. ________________ calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity and preferences in a specific product category.

3. The ultimate way to test a new consumer product is to put it into full-blown ___________.

4. A ________ is an elaborated version of the idea expressed in consumer terms.

5. Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development?

6. What are the two ways that a company can obtain new products?

7. Which of the following is not a potential cause of the failure of a new product?

8. Executives, manufacturing employees, and salespeople are all examples of ________.

9. Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.

10. The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____ that number.

Marketing Question And Answers –Set-7

1. ABC has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.

2. In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.

3. After concept testing, a firm would engage in which stage in developing and marketing a new product?

4. During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?

5. In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

6. NPD stands for:

7. Providing a description of a product and its attributes and inviting comment from consumers is called:

8. If Toyota describes one of its cars of the future as being “a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends,” then the company has just stated a potential new product in terms of a:

9. When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives, they are in which of the following new-product development stages?

10. ________________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

11. A ___________________ is a detailed version of the idea stated in meaningful Consumer terms.

12. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?