Which of the following scenarios involves the distribution element of the marketing mix

Marketing Chapter 1

a) Deciding whether or not a certain product should continue to be sold b) Determining whether an advertising message would be more effective on television or in magazines c) Choosing between a company jet or the airlines for executive travel d) Deciding whether or not to have retail outlets in addition to a website

e) Developing a new warranty policy for an existing product

Answer: d

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