Note: This article was updated in January 2021 to include a list of products and services where you should not include paid promotions. You may include paid product placements, endorsements, sponsorships, or other content that requires disclosure to viewers in your videos. If you choose to include any of the above, you have to let us know by selecting the paid promotion box in your video details. See instructions below. All paid promotions need to follow our Ad Policies and Community Guidelines. You and the brands you work with are responsible for understanding and complying with their local and legal obligations to disclose Paid Promotion in their content. Some of these obligations include when and how to disclose, and to whom to disclose. Where not to include paid product placements, sponsorships & endorsements Following our Ad Policies means you cannot include paid promotions of the following products and services in your content: This policy applies to videos, video descriptions, comments, live streams, and any other YouTube product or feature. This list is non-exhaustive. Don't post content if you think it might violate this policy. Examples Here are some examples of content that’s not allowed on YouTube.
- Paid promotion of an academic essay-writing service
- Paid promotion of a website selling counterfeit passports or providing instructions on creating forged official documents
- Paid promotion of software that generates fake credit card numbers
- Paid promotion of an online pharmacy that sells regulated pharmaceuticals without prescriptions
What happens if your content violates this policy
If your content violates this policy, we’ll remove the content and send you an email to let you know. If this violation is your first time violating our Community Guidelines, you’ll get a warning with no penalty to your channel. If it’s not, we’ll issue a strike against your channel. If you get 3 strikes, your channel will be terminated. You can learn more about our strikes system here
In addition, we may age-restrict content if the product or service being promoted is not suitable for all ages.
What do we mean when we talk about paid product placements, sponsorships & endorsements?
Paid product placements are pieces of content that are created for a third party in exchange for compensation. This content is also where the third party's brand, message, or product is integrated directly into the content.
Endorsements are content created for an advertiser with a message that users are likely to believe reflects the opinions of the content creator.
Sponsorships are pieces of content that have been financed in whole or in part by a third party. Sponsorships generally promote the brand, message or product of the third party without integrating the brand, message, or product directly into the content.
Note that laws that apply to you may define paid promotions differently. Creators and brands are responsible for understanding and fully following legal obligations to disclose paid promotion in their content according to their jurisdiction. Legal obligations might include when and how to disclose and to whom to disclose.
Creators and brands should also understand whether specific types of paid promotions are permitted under their local laws. For instance, in the UK and EU, certain videos classified as “children’s programmes” under the Audiovisual Media Services Directive may be prohibited from including sponsorships or paid product placements.
Do I need to tell YouTube if a video has a paid product placement, endorsement, or other commercial relationship?
If your content has a paid product placement, endorsement, or other commercial relationship, you need to tell YouTube so that we can facilitate disclosures to users. Note that you may have more obligations depending on the laws in your jurisdiction. If you don’t follow those obligations, we may act against your content or account. To tell YouTube:
- On a computer, sign in to YouTube Studio.
- From the left section, select Content.
- Click the video you’d like to edit.
- Select More options.
- Check the box next to “My video contains paid promotion like a product placement, sponsorship, or endorsement.”
-
Select SAVE.
For more info, go to the "What happens when I check the 'My video contains paid promotion like a product placement, sponsorship, or endorsement' section.
Will YouTube still run ads against these videos?
Yes, YouTube will still run ads against these videos. Sometimes, we may replace an ad that conflicts with your brand partner’s ad with a different ad on videos with paid promotions. This replacement is done to protect the value we offer advertisers.
For example, say you upload a video with brand mentions and product placements for Company A. It wouldn’t make sense to sell ad space around that video to Company B.
Do I need to tell anyone else about any commercial relationship connected to my video?
You may need to. Different jurisdictions have various requirements for creators and brands involved in paid promotion.
When your content includes paid promotion, some jurisdictions and brand partners require that you tell viewers about any commercial relationship that might have influenced your content. It's your responsibility to check and comply with laws and regulations around paid promotion content that apply to you. See more resources below.
Is there a feature that can help me inform viewers about Paid Promotion in my videos?
Yes. Whenever you mark your video as containing paid promotions, we automatically show viewers a disclosure message for 10 seconds at the beginning of the video. This disclosure message will tell the viewer that it contains paid promotions.
Note that different jurisdictions have various requirements for creators and brands involved in paid promotion that may require you to do more. Be sure to check and follow applicable laws.
Can I use a title card before/after the video with the marketer's or sponsor's brand name & product info?
Yes. We allow static title cards and end cards where there’s a paid promotion. These title cards and end cards can include graphics and the sponsor or marketer's logo and product branding.
- Title cards: 5 seconds or less and static. If they’re placed at the beginning of the video (0:01s), the card must be co-branded with the creator's name/logo.
- End cards: Placed within the last 30 seconds of the video and must be static.
The info presented in this Help Center article is not legal advice. We provide it for informational purposes so you may wish to check with your own legal representatives.
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Event sponsorship is the backbone of event organizations. It is the fastest-growing form of marketing in the United States. When done strategically, it offers significant benefits to both the sponsor and the organization–like improving return on investment or opening opportunities for sales.
In this article, we’ll show you the four different kinds of event sponsorships, their benefits to your organization, and how they can increase your visibility.
What Is Event Sponsorship?
Event sponsorship enables sponsors to give some sort of investment in exchange for marketing at an event.
When there’s a good match between an event and a sponsor, you can easily spread your organization’s message without the trouble of planning the event yourself.
Therefore, event sponsorship allows organizations to host bigger and better events faster and at a low cost–a win-win for both parties.
1. Financial Event Sponsorship
Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship. With this one, a sponsor offers money to an event organizer in exchange for promotions or other benefits outlined in their sponsorship agreement.
For large-scale events, you can create individual event sponsorship packages for those who agree to contribute to your organization.
Defining sponsorship level is the first step to take for an event to reach its full potential. Make sure to set ambitious but realistic goals. After that, you can figure out the donors, businesses to tap and select the sponsorship levels.
2. In-Kind Sponsorship
In-kind sponsorship provides goods or services instead of physical currency. Compared to financial sponsorship, it contributes more value to the event. Some examples of it are the following:
Venue Partner
According to a survey report, 72% of event attendees say that an event’s location is a significant factor in deciding whether they will attend the event or not.
Although planning plays a significant part in an event’s success, you have to make sure that your location suits your organization’s brand and caters to the right audience.
With this in mind, choosing the right venue partner is crucial for an event to be successful. It allows organizations to host events at their venue in exchange for a discount or a free rate.
Not only does this type of event sponsorship allow for the venue to gain exposure, but it also gives the organization a great place to host their event.
Prize Sponsors
Prize sponsors choose to donate specific items with their logos for event participants. They are a popular choice when you want to boost engagement in your event.
You may hand these items out as activity-based prizes for winners. However, you should customize them to suit your business needs.
For example, if you are a local gym membership-based organization, prize sponsors may want to donate customized weights or other gym equipment. It keeps your attendees happy while promoting the event sponsor at the same time.
Food Sponsors
An event isn't complete without food. Delectable meals can indeed elevate the attendee experience. You can even boost everyone’s interest by offering free food.
Catering is more expensive due to higher manpower. Therefore, it’s essential to find a food sponsor for your next big event.
It can yield significant results, like increasing event attendance and encouraging mingling among participants.
Digital Sponsors
You can usually find digital sponsors during tech-related events. They provide either an app for the event, poll questions, media walls, or live tweets.
With the recent switch in technology, digital sponsors are becoming increasingly popular in the event planning industry.
People enjoy fast response time and personalization. Event Venues can benefit from digital sponsors as there's a growing trend in digital event spaces popping up across the globe's most tech-driven cities.
Keep in mind that in-kind sponsorships are not limited to these four examples. There are plenty of ways to find the right ones that bring value to both the sponsor and the organization.
3. Media Event Sponsorship
The use of smartphones grows rapidly, which affects the global and localized forms of direct marketing. Technological advancements contribute to the recent shift in the appeal of media sponsorships.
A report says that 78% of the population are now smartphone users–compared to only 17% in 2008.
Due to the surge in digital activity from gadgets, companies are now advertising their events more through media sponsorships, primarily through social media.
Given the budgetary constraints that nonprofit organizations and events tend to face, this type of sponsorship most suits them.
Having readily available media sponsors is key exposure tactics for the advertisement and publicity purposes of smaller companies.
When media sponsors are present, the organizations spend less time and money on the advertisements.
Moreover, they and do not face the difficulty of purchasing the media coverage they often require.
Finding the right media sponsor for your organization is vital when determining the success of this partnership. Similarly, you need to prepare sponsorship packages that show how they can benefit sponsors to attract their interest more.
If you want to be your own media sponsor, Glue Up's CRM software allows you to keep all contact information and activity tracking up-to-date in a single location.
You can send out email campaigns to promote your events with ease using our reliable event management software.
4. Promotional Partners
Compared to media sponsors, promotional partners are individual people who have a large following on social media. They can promote your organization's event to their individual fan base.
Instagram has become a modern approach for brands to promote their products and drive sales. According to the photo and video app company, 60% of people claim they found new products on the platform, while 20% of users browse a business profile every day.
In line with this, research says 81% of consumers say they're more likely to buy products they have encountered on social media.
When it comes down to it, any kind of event sponsorship will be crucial if your organization wants to continue growing and promoting its business. Plus, it’s an excellent opportunity for your organization to reach out to other companies and create lasting connections.
Are you interested in leveraging an event management platform to make it easier for you to get your sponsorships on your web page, emails, and more? Book a demo and get a tour of the Glue Up platform!