At some point in your life, you’ve probably been swayed by a speaker or writer’s message. Whether it be from your friend, professor, or supervisor, most are familiar with being persuaded in a professional, communicative way. Show These persuasion skills indicate strong interpersonal abilities and leadership potential. Many persuasive speakers, writers, and effective communicators use rhetorical strategies to drive their success. What Are Rhetorical Strategies?Rhetorical strategies are the mechanisms used through wording during communication that encourage action or persuade others. These language devices can be used across written and spoken mediums to manage the listener’s views. Rhetorical devices are often utilized during speeches. Motivational, political, and even educational speakers employ rhetoric to lead a group towards thinking a particular way or completing an action by emphasizing particular points in deliberate ways. Similarly, it’s a powerful argumentative tactic to employ during a debate. Rhetoric is also used in a great deal of literature to further communicate with the reader. Rhetorical strategies can strengthen written communication and reader understanding. Persuasion doesn’t necessarily mean convincing someone to do something. It can mean using words to let the reader see a situation your way. Traditionally, the rhetorical strategy combines three tenants that make for a compelling argument. Persuasive strategies or rhetorical appeals include: Commonly Used Rhetorical StrategiesRhetorical strategies can be useful to anyone in their persuasive endeavors – whether you’re a supervisor in a large corporation looking for ways to communicate better with your team or a freshman year college student considering how to write a persuasive email to a professor. Understanding rhetorical devices can significantly improve your success in a debate, speech, or written communication. Consider the following commonly used rhetorical strategies to further your persuasion abilities and overall communication:
What Is Logos?The logos portion of persuasive strategies refers to enlisting logical reasoning in the fabric of your argument. This means using the process of determining facts and drawing evidence-based conclusions. While logos is a powerful piece of persuading another party, be careful of over-generalizing one particular statistic to fit a broader scenario that may be unrealistic or getting too passionate. It can be difficult not to become heated in a debate when you’re arguing a point that you see as fact, but falling back on emotions too much can be counterproductive. People are more comfortable with proof. If your stance, speech, or literature can provide logic and evidence, your audience will respond more positively. Logos involves both inductive and deductive reasoning:
What Is Ethos?Ethos is your credibility to the listener or reader. No matter how factual or empathetic you’re being, if the other party doesn’t trust you or your delivery of the information, they aren’t going to be persuaded by your argument. Establishing your strong character to the audience is key in successful rhetoric. Fostering the ethos quality in your argumentative style can be done in a few different ways, such as:
It’s also important that you catch all grammatical errors and spelling mistakes in your written documents, as readers are exceptionally harsh at judging your authority based on your ability to do the little things correctly. This also goes for speeches, where stumbling over a phrase or mispronouncing a word can undercut the audience’s perception of you as an expert. What Is Pathos?The final piece to the trifecta of persuasive strategies is pathos, which means engaging with the audience’s emotions. While you don’t want to be too emotional in conveying the logic of your stance, invoking emotions in the audience or acknowledging their values can be very helpful. People pay attention to a speaker or writer who they feel seen by and are more inclined to respond positively. With this in mind, never use pathos and tap into an audience’s emotions to manipulate or distract from the issue. It should be a tactic used to further the truth of an agenda, not confuse the real message. In academic and professional settings, you can also think of pathos as the reader or listener’s pre-disposition to the topic. In other words, if you know that the folks you’re presenting to have specific issues with the topic you’re covering, addressing those needs in your presentation appeals to the audience’s pathos. Story-telling is also powerful for conveying the emotional appeal of your arguments. For example, a series of spreadsheets might have all the right numbers, but a single story about a customer who had a positive experience may be much more effective for persuading your audience toward a course of action. Other Rhetorical StrategiesHere are some other rhetorical strategies that writers and orators can use to great effect:
Other Rhetorical TermsThere are plenty of other figures of speech that we use all the time, in normal conversation and in more formal rhetoric:
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